Resources by Topic: E-mail, 2012

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2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics

Submitted on Thu, 12/13/2012 - 4:41pm
The more communications technologies change, the more they stay the same.

Getting Intimate with Your Donors: Fundraising Trends of 2012

Submitted on Tue, 12/4/2012 - 1:08pm
As you wrap up another year of working toward your mission, here are a few things to add to your 2013 to-do lists.

Announcing New Study: The 2012 Nonprofit Donor Engagement Study

Submitted by Annaliese on Tue, 11/13/2012 - 8:24am

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

Five Steps to Successful Crisis Communications

Submitted on Mon, 11/12/2012 - 10:55am
Is your organization prepared to respond to the next crisis?

2012 Nonprofit Donor Engagement Study

Report published November 9, 2012 in Benchmarks, Fundraising

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

Improving Direct Marketing Response with Online Advertising

Submitted on Fri, 10/19/2012 - 3:02pm
Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting.

Social Fundraising and Online Donations: Myths and Realities

You’ve probably noticed by now that Twitter alone has failed to raise a million dollars for your charitable organization. Despite the widely retweeted, retumbled & repinned campaigns we see profiled in the news, most Canadian charities have discovered that social media networks are not top-performing single channels for fundraising. Learn more »

12 Key Findings about Engaging Millennials

Submitted on Wed, 6/27/2012 - 10:58am
For a nonprofit, the real question is not “Should we engage Millenials?”, it’s “How do we engage them?”

Product Spotlight: Multichannel Fundraising: Strategies to Engage Donors

With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? Learn more »

The 2012 eNonprofit Benchmarks Study

Report published May 4, 2012 in Benchmarks, Mobile & Social Media

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

  • roughly a third had optimized their emails for display on smart phones
  • a third had not
  • the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!