Resources by Topic: E-mail, 2012

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2012 Nonprofit Marketing Communications: A Recap of Trends, Tools, and Tactics

Submitted on Thu, 12/13/2012 - 4:41pm
The more communications technologies change, the more they stay the same.

By Julia Reich
Principal, Julia Reich Design


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Getting Intimate with Your Donors: Fundraising Trends of 2012

Submitted on Tue, 12/4/2012 - 1:08pm
As you wrap up another year of working toward your mission, here are a few things to add to your 2013 to-do lists.

By Sarah Durham
Principal and Founder, Big Duck


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Announcing New Study: The 2012 Nonprofit Donor Engagement Study

Submitted by Annaliese on Tue, 11/13/2012 - 8:24am

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

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Five Steps to Successful Crisis Communications

Submitted on Mon, 11/12/2012 - 10:55am
Is your organization prepared to respond to the next crisis?

By Meghan Teich
Strategist, Big Duck


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2012 Nonprofit Donor Engagement Study

Submitted by Annaliese on Fri, 11/09/2012 - 12:17pm

NTEN partnered with Charity Dynamics to conduct the 2012 Nonrprofit Donor Engagement Study.

This donor-focused study gathered feedback from consumers spanning a wide range of giving levels ($25 – $5,000+) who donated to a nonprofit in the past 12 months. Survey questions sought to understand understand individuals’ preferences regarding traditional and digital media for donating, volunteering, and engaging with nonprofits.

> Download the study online here.

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Improving Direct Marketing Response with Online Advertising

Submitted on Fri, 10/19/2012 - 3:02pm
Online advertising has evolved. Legacy paradigms of contextual targeting, re-targeting, geo-targeting, and other demographic or online behavioral targeting have given way to more precise household-level targeting.

By Richard Becker
President, Target Analytics at Blackbaud


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Date

Sep 20, 2012

Event Type

Webinar

Hosted by

NTEN 

Cost

Free for Everyone!
Get the recording

Social Fundraising and Online Donations: Myths and Realities

You’ve probably noticed by now that Twitter alone has failed to raise a million dollars for your charitable organization. Despite the widely retweeted, retumbled & repinned campaigns we see profiled in the news, most Canadian charities have discovered that social media networks are not top-performing single channels for fundraising. Learn more »

12 Key Findings about Engaging Millennials

Submitted on Wed, 6/27/2012 - 10:58am
For a nonprofit, the real question is not “Should we engage Millenials?”, it’s “How do we engage them?”

By Kevin Wolfe
Social Instigator, DonorDrive


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Date

Jul 19, 2012

Event Type

Webinar

Hosted by

NTEN 

Cost

Free for Everyone!
Get the recording

Product Spotlight: Multichannel Fundraising: Strategies to Engage Donors

With more and more communications channels out there, your supporters are getting bombarded with more and more messages from for-profit and non-profit sectors alike. So how can you make sure your organization stands out? Learn more »

The 2012 eNonprofit Benchmarks Study

Submitted by Annaliese on Fri, 05/04/2012 - 9:33am

You can now download the 2012 eNonprofit Benchmarks Study, released at the 2012 NTC by M+R and NTEN.

New this year and particularly interesting to us is what we learned from the study participants with mobile programs:

  • roughly a third had optimized their emails for display on smart phones
  • a third had not
  • the remaining third plan to optimize their emails within the coming year

That's just a taste of the insights you can get from this year's study.  You should download the  complete report. It's free!

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