Resources by Topic: Advocacy

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Full Throttle: The Only Way to Experience the Internet

Submitted by Holly on Tue, 04/20/2010 - 9:00am

Pop quiz, hotshots: On a scale of one to ten, how important is the Internet to your organization's ability to meet its mission? 

It's pretty high up there, right? A nine? A ten? In less than one generation, the Internet has gone from sci-fi to central to our daily lives. As nonprofits, we rely on the Internet to find and communicate information and build relationships with our supporters. 

Millions of emails. Millions of page views. Millions of Twitter updates. Not to be overly dramatic, but they are all at risk.

Ask the Expert: Is Your Internet Censored? Net Neutrality and Nonprofits

By now, the Internet is an essential part of meeting our missions. Every day, our sector sends millions of emails, our web sites receive millions of views, and we host hundreds of thousands of videos and podcasts  Learn more »

Open Data Kit: Mobile Phones for Social Change

Submitted by Holly on Thu, 04/15/2010 - 9:35am

Yaw AnokwaYaw AnokwaWhat's the first thing we need to create the change we want to see in our communities?

Sure, we need will, we need vision, we need money. We need a lot of things. But what we really need is data. We need to know what happened in the past, and what's happening now, to understand how to create our version of the future.

It seems like a simple thing: get out in the community, collect the data, do the math. But data collection can be painfully slow, and in some cases, lack of speed can mean the difference between life and death.

The explosion of mobile devices has allowed us to collect and analyze data with more accuracy and speed than we ever thought possible. But to fuel the speed, we need software that works on all kinds of phones, not just our fancy $400 phones. And we need that software to be flexible enough to work for any type of data collection.

2010 eBenchmarks Study Results: An Analysis of Online Advocacy and Fundraising

M+R Strategic Services and NTEN are excited to announce that we're releasing a new eNonprofit Benchmarks Study for 2010. We've analyzed online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations, and we're ready to share key industry changes that should be on YOUR radar!  Learn more »

Activating Your YouTube Audience: Recording and links

Submitted by Holly on Tue, 03/23/2010 - 8:26am

Watching videos online is no longer a passive experience! In fact, you can now use YouTube features to drive actions and donations, create "Choose Your Own Adventure" style experiences, and make your video the talk of the web (quite literally). Ramya Raghavan of YouTube was kind enough to preview her upcoming 10NTC session, Activating Your YouTube Audience for us last week. You can watch the full presentation here:

Session Slides

5 Questions: Bringing Community Organizing Into Online Campaigns

Submitted by Holly on Thu, 03/11/2010 - 1:27pm

Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Debra Askanase, Community Organizing 2.0

Session: Bringing Community Organizing Into Online Campaigns

1. What's the most important trend in nonprofit technology for 2010?

To sum it up: the rise of mobile technology. I think that the rate of smartphone adoption worldwide will continue to grow tremendously, and with that, the rise of smartphone mobile apps and use. I believe that nonprofit organizations should begin to plan now for how they will utilize the mobile web for good (such as smartphone apps, mobile text campaigns, mobile fundraising strategy, and so much more). Understanding the implications and opportunities in the areas of mobile search, use, and technology will be important for nonprofit organizations in 2010, and beyond.

Public option or public voice? New online advocacy techniques from the health care reform debate

Just as the Obama presidential campaign gave us a whole new bag of online tricks for engagement and fundraising, the historic healthcare reform debate gave nonprofits the challenge to put those tricks in action - and create some new ones in the process.  In this session, we will hear from nonprofits who developed new techniques, some oldies but goodies and unique approaches to giving constitue Learn more »

Nonprofits and Broadband: Community Call Summary

Submitted by Holly on Tue, 09/08/2009 - 8:48am

In case you were wondering, we don't like the digital divide here at NTEN. In fact, we like it so little, we think every nonprofit has a responsiblity to work against it. It's an issue we care about deeply, so we're really excited about all the administration's moves to widen broadband access in the U.S.

We want you to be excited too, so we're going to try to make sure you know what's going on and how you can take part. To that end, we hosted a community call last week with Misty Perez from FreePress and Sheldon Mains. There are oodles of great links and resources below about everything from BTOP to Net Neutrality.

Peruse and enjoy, then take some action:

Against the Digital Divide

Submitted by Brett on Tue, 08/25/2009 - 10:08am

Holly Ross, NTEN [Ed. note: This is Holly's introduction to our August Newsletter. If you aren't subscribed yet, you really should be.]

I recently learned that online fundraising made up only about 5% of total annual giving in 2008. I was floored. I thought it would be 30 to 50 percent. Why? Because I spend all day, every day in front of a laptop tweeting about my Facebook links.

The Digital Divide Doesn't Exist

Submitted by bethany on Tue, 08/25/2009 - 8:52am

Brett Meyer, NTEN

The digital divide doesn't exist.

It's the definite article that causes problems, implying there's an easy way to think about the issues surrounding the inequitable access to technology -- and perhaps an easy solution. We can just bridge the gap, right?

But anybody who's seen Cloverfield or I Am Legend knows what happens when a mass of people tries to cross a bridge to escape a bad situation: a bottleneck forms, infighting destroys group solidarity, and then something unforeseen destroys the bridge. (Or, less monster-centric, we may simply lack the requisite know-how to build a bridge that works.)