Resources by Topic: Advocacy

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Save the Internet, Save the World

Submitted by Brett on Tue, 08/25/2009 - 8:46am

Sheldon Mains

You work in a nonprofit. By definition, your to-do list includes a lot of important things you need to get done, right now. It probably includes more important things than you have time to do. So, why would you be interested in the debate about getting broadband Internet access to under-served communities? Why should you be interested in esoteric issues like "net-neutrality?

Simply put, in the last 15 years, the Internet has become a necessity for participating in our society -- and in most cases, high speed Internet has become a necessity. If you care about your clients, if you care about your community, you need to care about the Internet.

One Web. For All.

Submitted by Brett on Tue, 08/25/2009 - 8:41am

Nathaniel James, OneWebDay

OneWebDay is a global event celebrated every September 22 since 2006. It provides an opportunity for communities to celebrate the power of the Web for positive change, to take action to protect what they value most about it, and to educate the public and policy-makers on the social, economic, and political impact of the Web.

This year's theme -- One Web. For All. -- is all about digital inclusion, digital literacy, and working to close the many digital divides we face in our global society. Access to a fast, affordable, and open Internet is essential for every child in school, every entrepreneur with a new idea, and anyone who wants full access to government and the democratic process.

To find out how you can take part, keep reading.

What the Business Sector Can Learn from Nonprofits

Submitted by Brett on Tue, 08/25/2009 - 8:32am

Allyson Kapin, Rad Campaign

I live in a world full of progressives.

My business partner at Rad Campaign, who also happens to be my husband, is a progressive. The consultants I work with are progressive. I even organize conferences and events like the Women Who Tech TeleSummit that have a progressive slant.

So, when I survey the mainstream tech and social media conference circuit and see on average that only a dismal 10% to 20% of panel presenters are women, it shocks me. Why? Because I come from the nonprofit world, where women and men are both valued and seen as rock stars in their roles spearheading online communications programs in online advocacy, online fundraising and social media.

The Shrinking Generational Digital Divide

Submitted by Brett on Tue, 08/25/2009 - 8:21am

Sami Hassanyeh, AARP

The gap between older and younger digital users is rapidly diminishing, especially as boomers explore the vast array of uses for the Internet.

A recent study by the Center for the Digital Future, in conjunction with AARP, revealed that 41 to 46 percent of Internet users, spanning all age ranges, cited the Internet as "important or very important" in maintaining social relationships.

The same study showed that among older Internet users who are members of online communities, 58 percent log in to their communities one or more times daily, compared to 47 percent of community members under 20. Additionally, 70 percent of the older users rated their communities as very important or extremely important, compared to 58 percent of younger users.

Ask the Expert - Nathaniel James on Digital Inclusion and OneWebDay

The web belongs to all people.  Everyone who has a desire to get online should be able to take advantage of the information highway.  But we all know that isn't always the case and that some people are trying to control our fondly called interwebs. But OneWebDay is working to change that. Learn more »

2 Million (including you) for Internet Freedom (and Access)

Submitted by Anna on Wed, 08/12/2009 - 9:54am

Last Friday, a bill to make Net Neutrality law made it's way to Congress. Under the Internet Preservation Freedom Act, Net Neutrality would be protected into the future. Ben Scott, policy director of Free Press, says,

The future of the Internet as we know it depends on maintaining freedom and openness online... This crucial legislation will help to ensure that the public -- not big phone and cable companies -- controls the fate of the Internet.
Momentum is definitely in the public's favor, but there is still work to do support the open internet. You can read more over at the Save the Internet Blog.

NTEN Community Call: Broadband Access

At NTEN, we have many issues that we care about.  We think you should care about them too.  And we happen to think that we should talk about them more.  So we're hosting a monthly community call to talk about these issues with the folks who are in the trenches working on them so that we all might be better informed.  Learn more »

On the State of Mobile Advocacy

Submitted by Brett on Thu, 07/23/2009 - 8:42am

Matt Wilson, Mobile Commons

With all the communications sent to the Hill today, adding a voice advocacy program, backed up with mobile, can lead to increased visibility for your organization's grassroots lobbying efforts.

Organizations are also using mobile advocacy to build their lists and add a new communications channel to drive response rates to other types of advocacy and online fundraising.

Ask the Expert - Joe Green on Causes

Causes was founded on the belief that in a healthy society, anyone can participate in change by informing and inspiring others. The most successful movements have always been born out of and held together by the bonds of real world relationships, and online social networks present never before seen opportunities for organizing. Learn more »

Lights, Camera, VOLUNTEER!

Submitted by Holly on Mon, 06/22/2009 - 9:15am

I'm in sunny San Francisco for the National Conference on Volunteering and Service this week. It's one of those events I'm delighted to speak at because volunteers are at the center of social change: It's the folks who pick up paintbrushes, organize community meetings, and meet with their elected officials who make so much good stuff happen.

The last few administrations have begun their terms by issuing calls to service, but it's never felt more real than now. Obama's call for service is being met with enthusiasm and engagement like I've never seen. I think they're doing a bang-up job of using media to drive the message home, leveraging media outlets from the TV networks to YouTube.

In fact, leveraging media is something many nonprofits need help with. The costs of video production and distribution are so low at this point, every nonprofit could become its own media channel -- if it knew how.

That's where you come in.

If you have a video camera and some know how, YouTube and the administration want you to become a Video Volunteer: