Resources by Topic: Advocacy

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Embracing Next Generation Philanthropy

Submitted by Brett on Thu, 09/08/2011 - 2:23pm

By Nathaniel James, Social Innovation Consultant

Recent economic forecasting suggests that traditional fundraising is not going to get easier any time soon. While it's tempting to focus on scarcity, a new generation of philanthropists is coming of age. They are young community builders, driven by a DIY ethic, and empowered by social media. They are leveraging the lowered costs of coordination provided by the web and mobile net, and they are stepping up to meet the challenges facing their generations.

What are you doing to find them now and cultivate relationships with them for the long haul?

Here you'll find a small overview of this new landscape and some tips and tricks for navigating it.

Show Me the World: Getting Your Org Started With Online Video

Submitted by Annaliese on Wed, 08/17/2011 - 10:12am

By Michael Hoffman and Danny Alpert, See3 Communications

When the earthquake and tsunami hit Japan we saw the aftermath almost immediately. The world was hungry for stories and visuals of the devastation, and we were consuming this media as much on YouTube as from CNN, as much on our lap- tops and iPads as on our TVs.

And it’s not just the large-scale events we’re tuning in to: “smaller” stories are increasingly garnering huge attention. Last year, when a group of Chilean miners were trapped deep in their mine the world took notice. We were glued to our computers and TVs, watching the drama of the rescue of these anonymous miners. And through this coverage we learned about them and their stories, and we empathized with their plight. Along with their families, the Chilean nation and the world, when they were rescued our hearts also leapt for joy.

Online video is probably the most effective way to show your audience what you are doing.

Nonprofits & Gaming: Playing Your Way to More Funds, More Volunteers, and Solving the World's Problems

Submitted by Brett on Mon, 08/01/2011 - 10:25am

Casey Golden, CEO, Small Act

What if video games could change the world?

They already are. Nonprofits around the globe are using online games not to only educate the public, but to get donations and supporters – and even help find cures for diseases.

Why are games important?

Games "...may prove to be a key resource for solving some of our most pressing real-world problems," according to game designer Jane McGonigal in The Wall Street Journal. "When we play, we... have a sense of urgent optimism. We believe whole-heartedly that we are up to any challenge, and we become remarkably resilient in the face of failure." Gamers are exactly the kinds of people you want helping your organization succeed.

Getting Beyond the Slacktivism Debate

Submitted by Annaliese on Tue, 07/19/2011 - 7:35am

[Editor's note: The following first appeared in the June 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Duane Raymond, FairSay

Derogative terms for digital activism like clicktivism and slacktivism have been rapidly adopted over the last year by a growing range of critics.

Ironically, months after their criticism, a wide range of digital tools played a small part in the 'Arab Spring' protests. So which is it: ineffective tool or tools that can topple governments? The reality is neither.

Comparing Nonprofit Usage of Social Networks and Text Messaging in Korea and the United States: One Size Does Not Fit All

Submitted by Annaliese on Tue, 07/12/2011 - 9:09am

Last week, my new colleague, Amanda, introduced the Daum Foundation, a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. (Sound familiar?) Daum and NTEN will be sharing resources with our respective communities. I'd like to kick things off by taking a closer look at some of the findings from the research they already shared with us.

According to Daum's 2010 survey of 500 Korean nonprofits, text messaging is a widely-adopted communications channel for nonprofit PR purposes, while few Korean nonprofits are using social networks for that purpose.

It immediately struck me that this is the reverse of channel usage for U.S. nonprofits, so I decided to compare the numbers:

Brett Meyer on Getting Started With QR Codes for Nonprofit Organizations: NonProfit Times TV Interview

Submitted by Annaliese on Wed, 07/06/2011 - 7:31am

The latest broadcast of NonProfit Times TV includes a feature-lenght interview with NTEN's very own Brett Meyer.  You can watch the entire broadcast for the latest from NPTV online here, and watch the in-depth interview with Brett about QR Codes below:

Hot Off the Press: Issue Two of NTEN:Change is Live

Submitted by Annaliese on Wed, 06/01/2011 - 7:18am

What do Guerrilla Video, Facebook for Volunteer Management, and #GettingSlizzard have in common? They're all featured in the latest issue of NTEN:Change, A Quarterly Journal for Nonprofit Leaders!

NTEN's newest publication is free and hot off the pressIn it you'll find:

  • "Facebook for Volunteers," from Idealware's Chris Bernard, which tackles the question of whether Facebook can be an effective volunteer recruitment and engagement tool
  • "Show Me the World," from See3 Communications' Michael Hoffman and Danny Alpert, which provides both inspiration and tips to get started with video for your cause
  • Two Case Studies from Idealware and TechSoup
  • Nonprofit Leaders discussing out-of-control tech projects
  • American Red Cross's strategy for dealing with their Twitter "oops"

Data is People: Inspired by the 9/11 Memorial

Submitted by Annaliese on Mon, 05/16/2011 - 8:51am

Flickr: qthomasbowerFlickr: qthomasbowerYou might have noticed all the recent articles on our blog about data. It's this month's topic for us, and you should subscribe to our monthly e-newsletter to receive the compiled "best of" version of these articles later this week.

But I want to offer something to this discussion to drive the point home about how your organization's data is important for your work:

Your data is people. Your data is past, present, and future of your work. It has the potential to change the way people think about your cause.

No Engineer or Cartographer Required: Harnessing the Power of GIS Just Got Easier for Your Nonprofit

Submitted by Annaliese on Wed, 04/20/2011 - 11:29am

undefined: Flickr: Cambodia4kidsorgundefined: Flickr: Cambodia4kidsorgThe term "geospacial information system" may cause many of us to zone out and assume "the following information will not be applicable to me because I'm not an engineer or cartographer or astronaut or whatever that term applies to." But what if I used the term "legislative district" or "elected official lookup" -- you'd pay attention, right?

Of course! That's because you already know advocacy work involves matching your grassroots members and volunteers up with the elected officials they can influence. But what if I told you that GIS and software that makes use of GIS is the technology that will make your "matching" work so much easier--for both you and your constituents? You're listening, now, right?

Well, thanks to Azavea and TechSoup Global (both NTEN members), this GIS analysis technology is going to be more accessible and affordable for your nonprofit.

Elephants, Triggers, and Actions: Applying Behavior Theories to Our Nonprofits and Our Work

Submitted by Annaliese on Mon, 04/04/2011 - 12:51pm

For those of you who have read Switch: How to Change Things When Change is Hard, by Chip and Dan Heath – or if you were at the 2011 NTC and saw Dan's Plenary – you've probably already started thinking about the Direct-Motivate-Shape the Path triumverate for helping people change their behavior.

I've got another triumverate for you, courtesy of Dr. BJ Fogg, founder of the Persuasive Technology Lab at Stanford University:


Getting lost in the particulars of the different theories is for academics, not us. What matters for the nonprofit and advocacy sectors is that we understand what these experts have to say about what causes a person to act. It seems they're saying the same thing: