Submitted by Annaliese on Wed, 08/17/2011 - 10:12am
By Michael Hoffman and Danny Alpert, See3 Communications
When the earthquake and tsunami hit Japan we saw the aftermath almost immediately. The world was hungry for stories and visuals of the devastation, and we were consuming this media as much on YouTube as from CNN, as much on our lap- tops and iPads as on our TVs.
And it’s not just the large-scale events we’re tuning in to: “smaller” stories are increasingly garnering huge attention. Last year, when a group of Chilean miners were trapped deep in their mine the world took notice. We were glued to our computers and TVs, watching the drama of the rescue of these anonymous miners. And through this coverage we learned about them and their stories, and we empathized with their plight. Along with their families, the Chilean nation and the world, when they were rescued our hearts also leapt for joy.
Online video is probably the most effective way to show your audience what you are doing.