Submitted by Sarah on Thu, 07/19/2012 - 12:01pm
Throughout the day, I'll be living blogging sessions from MCON12, a virtual conference to help leaders engage the Millennial generation. For my next session, I'm covering "Findings from the 2012 Millennial Impact Report", with Derrick Feldmann from Achieve and Angela White from JGA.
This year's report focuses on communicating with Millennials, how and where they're communicating. The survey had 6,522 Millennials complete the survey from January 1 - January 31, 2012. The 2012 report also added three focus groups: one in Indianapolis, one in Seattle, and one in Washington, D.C. The other new method used this year included an online survey of nonprofit professionals who work with Millennials; 89 of these surveys were completed.
The research was focused on three core categories: how Millennials connect, how they involve, and how they give. Here are key findings from each of those categories: