Resources by Topic: Communications

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Crowdsourcing Campaign Videos: Let Your Members Be the Messengers

Submitted on Thu, 10/13/2011 - 10:59am
People can tell when things are staged and actors are used. It distracts viewers and discredits your message. The most direct way to achieve all-important authenticity is to use real people.

Ask the Expert: Maddie Grant on Community Building

We are pleased to offer NTEN members the chance to tap into Maddie Grant’s expertise and experience in the social media, content strategy, content curation and online community building. Learn more »

Can Stories Be Data?

Submitted on Wed, 10/12/2011 - 9:43am
Your numerical data can tell stories, but can stories themselves be data? Do only numbers matter? I've come to the conclusion that it isn't an either/or, but a both/and.

NTEN Toronto Tech Club Meetup on Google Analytics

Every wanted to know how to break down your website stats to make sense of how you can improve your web hits, conversions and click-through rates? register here: http://www.meetup.com/NTEN-Toronto-Tech-Club/ Learn more »

Nonprofit Video: How Rhythm Keeps Us Watching

Submitted on Mon, 10/10/2011 - 4:01pm
Human nature is drawn to rhythm. When watching a well-crafted scene in a movie, documentary – even an online video – the world outside melts away and our internal energy and emotion are in sync with the energy of what we're viewing.

Storytelling Through Paid Advertising

Submitted on Thu, 10/6/2011 - 3:28pm
While there is a huge amount of online clutter created by for-profit brands, there is space in the universe of paid online advertising for organizations that are seeking to tell their story.

Your Top 10 Content Strategy Questions (Finally!) Answered

Submitted on Thu, 10/6/2011 - 10:59am
Content is messy, and the politics, governance issues, and discussions around it can be complicated and time-consuming. We’re all afraid to go there. But we need to.

Visual Storytelling for Nonprofits

Submitted on Tue, 10/4/2011 - 3:19pm
Visual material that communicates the core message of your organization and encourages your audience to engage emotionally can have a monumental impact – not only in getting the word out, but in securing funding.

DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

Submitted by Annaliese on Tue, 09/27/2011 - 9:00am

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Beth Kanter, Beth's Blog

  1. After Hours Posting
    Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A possible reason for this is that your audience is more likely to be visiting Facebook during those “in between” times – not during regular work hours but in the evenings, mornings, and on the weekends.

Fourteen Ways to Improve Your Open Rate

Submitted on Wed, 9/21/2011 - 7:48am
While you should keep in mind that this is based on data specific to NTEN – your own results may vary – here are 14 ways we've worked to achieve a modest bump in our overall open rate.