Jon Dunn, Internet Marketing Manager, Best Friends Animal Society
Being intrigued by the idea of crowd-sourcing through companies such as Genius Rocket is one thing, actually taking the plunge and spending donor dollars on the service is quite another. That’s the predicament I found myself in several months ago.
I work as a volunteer for an Indian wildlife organization, Wildlife SOS. In 2005, the organization incorporated in the US and we handle as much for them as we can from this side of the globe. We can’t get out there and save snakes, leopards and bears, but we can help them with their web presence, e-newsletters, etc. A new website had been needed for some time and finally the money was available to get it together.
But when I say money, I don’t mean like, lots of money. I mean, small nonprofit money. For that reason, we looked into every free, low-cost, volunteer, templatized option available out there today. Many seemed “doable” but as everyone does, we wanted more. We wanted a beautiful website that was easy to use and was powered by a powerful but simple CMS that would make maintenance a breeze. But again, our budget was small. The perfect clients, you could say.