Resources by Topic: Communications

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Integrating Social Media into Emergency Management Programs: Catching Up with Society

Mobile devices and technologies are changing the ways people consume and share information. Social media provide multiple platforms for sharing experiences and data during disasters. Put these together and it’s a brand new world for emergency managers. Learn more »

Gaming for Good: Interview with Joel Bartlett, Director of Marketing at PETA

Submitted by Brett on Wed, 08/31/2011 - 12:23pm

By Frank Barry, Director, Professional Services, Blackbaud

Who are you, and what do you do at PETA?

I'm Joel Bartlett, the director of marketing at PETA.

What role do games play in PETA's online strategy and how has that role evolved over the years?

Much of our strategy is to engage with people online—whether they are already PETA supporters or people who have never even considered animal rights—and games are a vehicle for engagement. Over the years, our online gaming strategy has become more complex—there's more to it than just creating a fun game. We now create games to meet different organizational needs. We have created simple yet fun games around the holidays just for our members, and we also create more complex parodies that are meant to reach new viewers through placement on game-hosting sites and media.

Hurricane Irene and the Nonprofit Social Media Storm

Submitted by Sarah on Tue, 08/30/2011 - 12:08pm

We know our friends over at the Red Cross have been expertly using social media for disaster response for years now, but this weekend, with Hurricane Irene set to touch down all along the east coast, we saw many other organizations and government entities reaching out via social media, as well.

The Social Media Decision Maker's Toolkit

Design a social media plan that makes sense for your own goals and audiences – complete with the measures, policies and tangible benefits that will help you gain the support of your whole organization. 6-webinar series presented by TSNE and Idealware. Learn more »

Facebook Tactics That Get Results: A New Benchmarks Extra Report from M+R and NTEN

In this webinar, we'll discuss M+R and NTEN’s new “Benchmarks Extra: Facebook” report, where we took a deeper dive into the 2011 eNonprofit Benchmarks Study data in order to provide you with even more nonprofit Facebook metrics. Learn more »

Do You Know Your Nonprofit's Facebook Page Churn Rate?

Submitted by Annaliese on Wed, 08/10/2011 - 9:38am

Maybe the first question here should be: do you know what list "churn" is?

Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. – leave your list, by either unsubscribing, un-liking, un-following, etc.

When it comes to your organization's Facebook page, you've probably already been doing a good job at tracking your number of fans; it's right there on your fan page for everyone to see! Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out:

Nonprofits & Gaming: Playing Your Way to More Funds, More Volunteers, and Solving the World's Problems

Submitted by Brett on Mon, 08/01/2011 - 10:25am

Casey Golden, CEO, Small Act

What if video games could change the world?

They already are. Nonprofits around the globe are using online games not to only educate the public, but to get donations and supporters – and even help find cures for diseases.

Why are games important?

Games "...may prove to be a key resource for solving some of our most pressing real-world problems," according to game designer Jane McGonigal in The Wall Street Journal. "When we play, we... have a sense of urgent optimism. We believe whole-heartedly that we are up to any challenge, and we become remarkably resilient in the face of failure." Gamers are exactly the kinds of people you want helping your organization succeed.

How to Use Social Sharing & Events for a Cause

Submitted by Brett on Thu, 07/28/2011 - 8:39am

Flickr: lamantinFlickr: lamantinIf you hold an event and nobody comes, what happens to all the cupcakes?

An in-person event can be a powerful tool both to spread awareness and raise money for your cause. But if you don't get the word out effectively, all that work to put it together may go for naught.

Tamara Mendelsohn, Director of Marketing at Eventbrite, has studied their customers’ sharing habits. At our upcoming webinar, "Using Events and Social Sharing for a Cause", she'll share examples from nonprofits that have successfully used social media to increase awareness around their causes. Indeed, she'll illustrate in granular, concrete terms how impactful social promotion can be.

> Learn more and register today.

Who Will Win the Fight Between Google "+1" vs. Facebook "Like"? You.

Submitted by Brett on Fri, 07/22/2011 - 10:07am

By Cary Lenore Walski, Technology Education and Outreach Coordinator, MAP TechWorks

The enmity between Google and Facebook is no secret, and the cold war waged by the two internet behemoths has only escalated in light of the June launch of Google +M. Stories like those of Facebook’s rather petty ban of ads promoting Google+ are just the tip of the iceberg in terms of the tactics both sides will employ in an effort to derail the other.

So who will ultimately win the day? It’s too soon to tell, but one thing seems certain to me, the consumer will ultimately benefit. Increased competition will give Google and Facebook incentive to create better customer experiences, more thoughtful innovations, and new opportunities for content producers (e.g., your nonprofit) to connect with audiences. The new Google +1 button is a perfect example.

Recap: Engage Donors and Boost Fundraising with Strategic Messaging

Submitted by Brendan on Mon, 07/18/2011 - 11:30am

The art Step 3: Humanize Your StoryStep 3: Humanize Your Storyof strategic messaging is one the entire nonprofit sector wrestles with on a daily basis, regardless of the size of the organization.

As discussed in our webinar, "Engage Donors and Boost Fundraising with Strategic Messaging", today’s nonprofits must hone their strategic messaging strategy in order to cultivate the type of bond with a donor that converts to action.

Adele Cehrs and Menchu Mendiola broke down the conundrum that is strategic messaging into 10 bite-sized but imperative steps to set an organization on the path: