Resources by Topic: Communications

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NTEN Toronto Tech Club Meetup on Google Analytics

Every wanted to know how to break down your website stats to make sense of how you can improve your web hits, conversions and click-through rates? register here: http://www.meetup.com/NTEN-Toronto-Tech-Club/ Learn more »

Nonprofit Video: How Rhythm Keeps Us Watching

Submitted on Mon, 10/10/2011 - 4:01pm
Human nature is drawn to rhythm. When watching a well-crafted scene in a movie, documentary – even an online video – the world outside melts away and our internal energy and emotion are in sync with the energy of what we're viewing.

Storytelling Through Paid Advertising

Submitted on Thu, 10/6/2011 - 3:28pm
While there is a huge amount of online clutter created by for-profit brands, there is space in the universe of paid online advertising for organizations that are seeking to tell their story.

Your Top 10 Content Strategy Questions (Finally!) Answered

Submitted on Thu, 10/6/2011 - 10:59am
Content is messy, and the politics, governance issues, and discussions around it can be complicated and time-consuming. We’re all afraid to go there. But we need to.

Visual Storytelling for Nonprofits

Submitted on Tue, 10/4/2011 - 3:19pm
Visual material that communicates the core message of your organization and encourages your audience to engage emotionally can have a monumental impact – not only in getting the word out, but in securing funding.

DIY Nonprofit Technology: 5 Tips For Increasing Engagement on Facebook

Submitted by Annaliese on Tue, 09/27/2011 - 9:00am

[Editor's note: The following first appeared in the September 2011 issue of NTEN:Change. Read the complete issue of NTEN's new quarterly journal for nonprofit leaders by subscribing to the journal for free!]

By Beth Kanter, Beth's Blog

  1. After Hours Posting
    Timing is important for a communications channel like Facebook. According to a recent study, posts outside of business hours and posts at the end of the week actually increase Facebook engagement. A possible reason for this is that your audience is more likely to be visiting Facebook during those “in between” times – not during regular work hours but in the evenings, mornings, and on the weekends.

Fourteen Ways to Improve Your Open Rate

Submitted on Wed, 9/21/2011 - 7:48am
While you should keep in mind that this is based on data specific to NTEN – your own results may vary – here are 14 ways we've worked to achieve a modest bump in our overall open rate.

Webinar Recap: The Social Website: Integrating Social Media into Website Design and Function

Submitted by Mimi on Tue, 09/20/2011 - 8:00am

Social media has become a powerful tool for nonprofits to engage and interact with their supporters. Organizations are reaching out through Facebook, Twitter, and other social media platforms to build community, mobilize supporters, and increase their visibility and impact.

In our webinar "The Social Website: Integrating Social Media into Website Design and Function", Debra Askanase explained that social media is the democratization of information. It transforms online readers into publishers by empowering them to post their own information online.

Nonprofits can harness the power of social media to engage supporters on their organizational websites, as well as in the social spaces of the internet.  "The Social Website: Integrating Social Media into Website Design and Function", explored the whys, whats, and hows of integrating social media into nonprofit websites. Presenters Debra Askanase and Seth Giammanco outlined five techniques for doing so:

How a Simple Facebook Strategy Can Turn a Crisis into a Community

Submitted by Sarah on Mon, 09/19/2011 - 1:51pm

Marfa Public Radio, KRTS, is the little nonprofit that could. This public, listener-supported radio station in West Texas, with only three staff members, carried their community through the largest wildfire in Texas history.  

The Rock House Fire began on April 9 and ran through May 13th. Shortly after the fire began, KRTS lost power to their terrestrial signal. In the middle of the process of purchasing a backup generator, thanks to a federal grant, the station turned to the next available medium to continue the broadcast: their website and social media outlets.  

The KRTS Facebook page soon became a hotbed of crowd-sourced reporting on the fires. Staff from the radio station pulled all-nighters to ensure that official information and reports were released to the public while the community pitched in, posting photos, updates, and other information as the fire moved further into the community.

Ask the Expert: Andy Goodman on Storytelling

Join us for October's Ask the Expert, where you’ll have the opportunity to ask YOUR storytelling questions of Andy Goodman, an amazing storyteller and communications trainer. Andy has helped many nonprofits take their storytelling to the next level, teaching them how to use their stories in creative ways in online spaces. Learn more »