Submitted by Brett on Wed, 08/31/2011 - 12:23pm
By Frank Barry, Director, Professional Services, Blackbaud
Who are you, and what do you do at PETA?
I'm Joel Bartlett, the director of marketing at PETA.
What role do games play in PETA's online strategy and how has that role evolved over the years?
Much of our strategy is to engage with people online—whether they are already PETA supporters or people who have never even considered animal rights—and games are a vehicle for engagement. Over the years, our online gaming strategy has become more complex—there's more to it than just creating a fun game. We now create games to meet different organizational needs. We have created simple yet fun games around the holidays just for our members, and we also create more complex parodies that are meant to reach new viewers through placement on game-hosting sites and media.