NTEN Blogs Social & Mobile Media

Current social media tools allow nonprofits to BE the media, creating channels for their stakeholders to take a message, reinvent it, and spread it exponentially in authentic, efficient, and effective ways. Keep up to date on the latest by following the NTEN Connect blog.

Social Media Benchmarks for Smaller Organizations

Submitted by Holly on Thu, 05/17/2012 - 9:30am

When it comes to technology, it's often assumed that smaller organizations just don't have the resources to use the tools and services that larger nonprofits do. Fancy databases? Too expensive. Up-to-date computers on a working network? Not enough tech savvy staff to keep it going. While there are exceptions to the rule – and cloud services are helping make more of those exceptions – it's generally the case.

We see it year after year in our IT Staffing Survey – unless, as it turns out, you are talking about social media.

Report Release: The 2012 Nonprofit Social Networking Benchmarks

Submitted by Annaliese on Tue, 04/03/2012 - 7:58am

Another NTC means more great studies about nonprofit technology released, including the 2012 "Nonprofit Social Networking Benchmarks Report." While you're welcome to scroll down to read some key findings, we recommend you click on over to download the complete report, right now. It's free!

> Download the 2012 Nonprofit Social Network Benchmark Report

2012 NTC Preview: Scott Lenger on Mobile Design

Submitted by Holly on Tue, 03/20/2012 - 7:11am

Are you ready for the 2012 Nonprofit Technology Conference

We're playing host to over 100 breakout sessions this April 3-5, and we're delighted to bring you a video preview of just a few of those, including Scott Lenger of Beaconfire Consulting.

Here, Scott highlights some of the points from his session, Engaging Mobile Design

If you you can't join us in San Francisco, remember that you can see Scott and many others from the comfort of your desk thanks to the NTC Online!

Build an Active Donor Base with Social Media

Submitted by Brett on Mon, 01/23/2012 - 3:14pm

If you're struggling with how to use social media for fundraising, we've got a great one-two punch from bestselling author Evan Bailyn coming right up: "Using Social Media to Build an Active Base of Donors" on January 26th and "Activating Your Base of Supporters" on February 2nd.

Using Social Media to Build an Active Base of Donors

Learn specific, exclusive strategies nonprofits can use to attract a large and active base of donors. You'll come away understanding how to grow a good cause by appealing to people on a basic psychological level.

Register today >>

Activating Your Base of Supporters

A fan is only as valuable as their willingness to get involved. How do you stimulate people to donate? Learn how to use Calls To Action to activate potential donors when they are most energized and willing to give. By the end of the webinar, you'll know which social media practices are a valuable use of their time and which should be avoided.

Register today >>

According to the Blackbaud Index, fundraising has returned to pre-recession levels. Why not use all the available channels?

Taking it to Eleven with the Advanced Social Media Decision-Maker's Toolkit

Submitted by Brett on Thu, 01/12/2012 - 11:59am

Following the popularity of our past in-depth looks at social media tools with Idealware, we've decided to amp it up to eleven with the "Advanced Social Media Decision-Maker's Toolkit".

There are only 25 spots available for this high-level look into how social media can be used for branding, engagement, integrated campaigns – and generally using these tools to help you meet your mission.

> Learn more and register today.

Creating a Mobile Strategy for Your Organization

Submitted by Brett on Thu, 10/13/2011 - 12:56pm

We probably don't need to convince you that mobile's becoming increasingly important to the nonprofit sector. I mean, at least 43.5 million people use their phone to check email on a daily basis and almost 7% of U.S. web traffic now comes from mobile devices.

So we're excited to hear Kelly McIvor's perspective. He's been in the business for 19 years, focused on the creation and marketing of new mobile products and services. We've engaged him to talk about the key elements of "Creating a Mobile Strategy".

> Learn more and register today.

Webinar Recap: The Social Website: Integrating Social Media into Website Design and Function

Submitted by Mimi on Tue, 09/20/2011 - 8:00am

Social media has become a powerful tool for nonprofits to engage and interact with their supporters. Organizations are reaching out through Facebook, Twitter, and other social media platforms to build community, mobilize supporters, and increase their visibility and impact.

In our webinar "The Social Website: Integrating Social Media into Website Design and Function", Debra Askanase explained that social media is the democratization of information. It transforms online readers into publishers by empowering them to post their own information online.

Nonprofits can harness the power of social media to engage supporters on their organizational websites, as well as in the social spaces of the internet.  "The Social Website: Integrating Social Media into Website Design and Function", explored the whys, whats, and hows of integrating social media into nonprofit websites. Presenters Debra Askanase and Seth Giammanco outlined five techniques for doing so:

Text to Donate Campaigns for Social Change

Submitted by Brett on Wed, 09/07/2011 - 3:05pm

By Debra Brown, COO, MobilizeUs.com

It’s not surprising that after the widely publicized success of the 2010 Red Cross "Text-to-Give" campaign for Haitian earthquake relief, social change organizations wanted to hop on the text-to-donate bandwagon.

But as many quickly learned, the biggest barrier for grassroots groups emulating the Red Cross style text-to-give campaign is cost.

There are a couple of different ways to create a grassroots text-to-donate program that allows you to reach the same goal as a traditional text-to-donate campaign: making it possible for someone to make a donation to your organization by initiating a text message.

In fact, you can create a text-to-donate campaign for a fraction of the cost as a traditional campaign, and you stand to gain much more than the initial donation. A couple of examples:

Hurricane Irene and the Nonprofit Social Media Storm

Submitted by Sarah on Tue, 08/30/2011 - 12:08pm

We know our friends over at the Red Cross have been expertly using social media for disaster response for years now, but this weekend, with Hurricane Irene set to touch down all along the east coast, we saw many other organizations and government entities reaching out via social media, as well.

Facebook ROI: Not Just a Myth

Submitted by Brett on Wed, 06/29/2011 - 11:06am

By Heather Shelby, Online Membership Associate, Environmental Defense Fund

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI?

The truth is, ROI can be calculated in a variety of ways. If you're only focused on one aspect, you may be missing Facebook's larger value.