Submitted by Brett on Wed, 09/07/2011 - 3:05pm
By Debra Brown, COO, MobilizeUs.com
It’s not surprising that after the widely publicized success of the 2010 Red Cross "Text-to-Give" campaign for Haitian earthquake relief, social change organizations wanted to hop on the text-to-donate bandwagon.
But as many quickly learned, the biggest barrier for grassroots groups emulating the Red Cross style text-to-give campaign is cost.
There are a couple of different ways to create a grassroots text-to-donate program that allows you to reach the same goal as a traditional text-to-donate campaign: making it possible for someone to make a donation to your organization by initiating a text message.
In fact, you can create a text-to-donate campaign for a fraction of the cost as a traditional campaign, and you stand to gain much more than the initial donation. A couple of examples: