Topic: Websites

a spiderless web between thin branches, in the early morning light

What the New Internet Land Rush Means for Organizations

November 18, 2016
New top-level domains are fertile ground for marketing innovation. For starters, you’ve got a shot at campaign URLs you’ve always dreamt of but whose .org and .com versions were taken long ago.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.

The Building Blocks of a Successful Fundraising Landing Page

July 7, 2016
None of your online channels will be effective if the landing page they link to fails to communicate clearly or move respondents efficiently through the donation process. How do you build a landing page that converts?

Be a Revolutionary! Stamp Out the Disability Information Famine

April 11, 2016
The explosion of accessible mobile devices and smart phones of the last decade has literally changed what it means to be blind.

Don’t Just Hand Over the Plans

January 25, 2016
The days of building a website as merely a static, informational thing are long past. We’re no longer build websites; we’re building a software product, and it’s extremely important for the values and mission of that product to be understood by those who are actually making it.

Horse Before Cart: Don’t start with the solution

November 23, 2015
Understanding an organization’s needs is one of the most exciting parts of technology consulting. Unfortunately, it’s also be one of the most challenging parts of technology consulting! The lessons I’ve learned the hard way can help your organization avoid the mistakes I’ve made and make technology decisions that support your mission.

10 Things to Consider When Planning a Website Design (or Re-design)

November 19, 2015
I’ve been developing websites for just over 17 years, mostly for nonprofit organizations. Frequently, nonprofits ask me, “What should we consider when planning a new website (or a re-designed website)?” Here’s is a list of the answers I give most often.

How to Get More Donors With Your Nonprofit Website

November 17, 2015
Dear nonprofits of the world: Is your website helping you increase donations to your cause? Many nonprofits often find themselves in a catch–22. You need a better website, but you don’t have the budget to improve it. And you’re not raising as much money as you could be because you need a better website.

The Oft-overlooked Tactics That Always Undermine a Great Digital Presence

November 13, 2015
Many factors go into planning, designing, and building a great website that’s designed to meet your audience’s needs. But too often, a recurring series of habits combine to chip away at how much that site can live up to its potential.

Time to Redesign: Effective Website Planning

April 16, 2015
Let’s start with a simple question: Does your organization’s website advance your business goals and make you proud? If the answer is “yes,” congratulations— you’ve probably worked very hard to get to this point. For everyone else, particularly in the nonprofit community, the answer is frequently somewhere in between “I’m not sure” and “no.” Common constraints around time, capacity, and budget often lead to the misperception that a great site is too far out of reach.  I’d like to reject that premise.