Topic: Strategy

Learn From Each Other, Not Just the Data

September 19, 2012

A simple rule of thumb is that you should spend more time learning from your data than gathering it. When you get your data, make sure you understand why things happen. This doesn't mean that you need to prove causality, most of the time a simple correlation will do. The important thing is that you think through the results, analyze them for insights and learning, and, most of all, look for failures

Make sure you educate through examples. Show how adding a data-informed approach to your social media or other media or programs can avoid ineffective campaigns and increase audience satisfaction.

Tools to Improve Your Online Fundraising

August 28, 2012
Last year I wrote a post for NTEN about four social media fundraising tools. This year I'm going to take a vertical rather than horizontal approach, and identify several important types of tools you'll want to consider when raising money online - either through your website or on a social network.

Visual Thinking: A Challenge for Our Sector

June 7, 2012
If I told you that we could find new expressions of Jewish communal work using this image as our inspiration, you'd probably think I was crazy: That's right, square plus triangle equals circle. In this case, the triangle (or delta) stands for change, the square for the status quo, and the circle for wherever it is that we're going – and we're generally in agreement that where we're going is not where we are.