Topic: Strategy

NTEN Case Study: Financial Management in the Cloud

June 3, 2013
When Jill Farrow, now NTEN's chief financial and operating officer, first toured the organization's Portland, OR, offices, she noticed something conspicuous in its absence. Puzzled, she turned to then executive director Holly Ross, who was giving her the tour and asked, "Where are the servers?"

Social Media & the 3 Rs: Content Strategy Basics for Engaging Volunteers

February 15, 2013
From designing volunteer opportunities, to recruiting new volunteers, to creating risk management policies, to screening volunteers, to recognizing great supporters…there are a lot of elements to successfully engaging volunteers with your organization. And not all of them easily translate to the social media realm. The big question is, why should you engage volunteers via social media? And another thing: How can you harness your content to work for you while doing so? Here’s my rationale for bringing together your social media and volunteer engagement strategies, and a few simple ideas for making it all work:

Said It Once? Now Say It 1,000 Times

February 14, 2013
Supporters communicate with your nonprofit through multiple channels but engage differently with content depending on its delivery method. You must not only create a compelling message, but also optimize it so that it is received effectively across multiple channels frequently enough to resonate with your audience. In “How to Write Successful Fundraising Letters,” Mal Warwick describes how he tested different lengths for the letter used in a direct mail campaign. He determined that the longer the letter, the more successfully the piece performed. Try this approach with email or social media, however, and your audience will tune you out.

Defining Website Success Before You Start Building

February 7, 2013
People get excited about websites. It’s common at the outset of a website project for folks to want to rush right into discussing design and functionality. But before diving headfirst into the look and feel of your new site, you need to spend a bit of time thinking about measuring “success.”

Learn From Each Other, Not Just the Data

September 19, 2012

A simple rule of thumb is that you should spend more time learning from your data than gathering it. When you get your data, make sure you understand why things happen. This doesn't mean that you need to prove causality, most of the time a simple correlation will do. The important thing is that you think through the results, analyze them for insights and learning, and, most of all, look for failures

Make sure you educate through examples. Show how adding a data-informed approach to your social media or other media or programs can avoid ineffective campaigns and increase audience satisfaction.

Tools to Improve Your Online Fundraising

August 28, 2012
Last year I wrote a post for NTEN about four social media fundraising tools. This year I'm going to take a vertical rather than horizontal approach, and identify several important types of tools you'll want to consider when raising money online - either through your website or on a social network.