Topic: Strategy

Learning from Example: Innovative methods to engage your online community

February 23, 2015
Learning from my fellowship at EPIP and other organizations’ experiences, I have discovered three important lessons about engaging an online community.

Disruption: The New Normal

November 17, 2014
Disruption is the new normal. Institutions and industries that have existed for generations are being crushed by the onslaught of technology and its propensity for exponential growth.

Smart Strategies for Using PDFs on Your Site

November 10, 2014
I have some news to share with you: most PDFs on your site don’t get read. Sad but true. The good news is that you’re not alone. World Bank recentlyreleased a report that showed that nearly a third of the reports (in PDF format) on their site were not being downloaded and read. So much effort, so little ROI. You may wonder if PDFs are even worth the trouble. They actually can be, but there are definite pros and cons to using them on your site.

Technology as Strategy

November 4, 2014
"If, rather than consulting with other organizations, you could focus 100% on technology for our own organization, could technology transform us? In other words, if we choose technology as our chief strategy, where might it take us?"

So Fast Google Can’t Ignore You: Donations Optimized For SEO

July 18, 2014
SOS Children’s Villages is a large international children’s charity helping orphaned and abandoned children in 133 countries around the world. SOS Children’s Villages Canada’s role is to raise funds in Canada to fund programs in Africa, Asia, and Latin America. Dan Loftus shares how SOS Children’s Villages Canada put its website back on the SEO map, without adding any new content.

Making Smarter Decisions when Selecting Technology

June 5, 2014
When nonprofits face a technology purchase, things can get heady, like they do in an unfamiliar grocery store. I’ve seen agencies that are level-headed and take measured steps in nearly everything go a little bonkers when greeting the unfamiliar organizational change opportunity presented by a major technology purchase.

Is it “Mobile First” or “Content First”?

April 15, 2014
“Mobile first!” It’s a phrase we often hear … but what exactly does it mean for your organization? Do you redesign your website to be responsive? Build a standalone mobile app? And—no matter what—how can you execute “mobile first” without compromising your messages and calls to action?

Five Nonprofit Online Communities that Inspire Action & Generate Results

March 26, 2014
Creating an online community to mobilize your supporters and further your nonprofit's mission might seem like a big task.  What to do?  Where to start?  A simple way is to look at what your peers are doing.  This article looks at five examples of what some innovative nonprofits are doing with their online communities.

You CAN Capture Lightning in a Bottle: Meaningful Strategic Impact Measurement

March 26, 2014
The metrics that matter most are those that tell you if your strategy is helping you meet your organization’s overall goals. Yet, measuring that impact is complex and complicated with lots of tools, numbers, and moving targets to wrangle. I want organizations to get control of the powerful lightning that is strategic measurement.