Topic: Social Media

A close-up shot of a padlock among numerous padlocks on a chainlink fence

Yes, Nonprofits Get Scammed, Too

October 17, 2016
With social engineering, you can’t avoid being a target, but you can avoid being a victim.
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Navigating Naysayers: Managing Difficult Social Media Interactions

October 13, 2016
Social media can feel like an incredibly dark place, but don’t let hate silence you or your organization’s messages that other people need to hear.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.
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When the Going Gets Tough, the Tough Get Real

August 31, 2016
"When government only gives canned responses or isn’t available, people fill in the gaps with their own prejudices. If you’re not telling your story where people are listening, someone else is doing it for you."
a checklist showing a solution avoids a crisis

What to Consider When Writing Your Crisis Plan

August 16, 2016
From a major donor landing in legal trouble, to a defection of a top fundraiser, issues could turn into a crisis for a nonprofit.
Smiling people sitting around a table

The Busy Board Member’s Guide to Fundraising

July 19, 2016
As a board member you have a responsibility to the organization, and that includes helping to make sure the doors are kept open and the programs are financially supported.
"The health of Gulf Coast residents housed in FEMA trailers after Hurricane Katrina and Rita was harmed more by formeldohyde exposure in the FEMA trailers than the hurricanes." - Becky Gillette, Mississippi

Digital Storytelling: On Sharing Your Life With Strangers

June 2, 2016
Personal stories are a powerful way for nonprofits to share the importance of their work while highlighting community experiences and inspiring action. But personal stories must be approached with care. It’s essential that storytelling is rooted in authenticity, respect, relationship building, and accountability.
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Disrupting with Media

May 12, 2016
By remixing music videos, commercials, TV shows, and other media with critical statements, students can take control of the largely one-way dialogue between mass media and the public. In talking back to media with media itself, students are demanding more from the industries and producers responsible for the thousands of messages they see every day.
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What Is a Follower Worth?

March 14, 2016
The ability to reach people through social networks is an important part of an organization’s marketing strategy. What if your followers could do more than just be passive recipients of your message? What if they could actively spread your message?
Black chalkboard with a green tailor measuring tape

Use Facebook To Measure The Cost Of New Members

March 3, 2016
You run a small nonprofit and/or membership-based organization and you’re looking for inexpensive ways to gain new members. Have you thought of advertising on Facebook?