Topic: Social Media

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How To Keep Up with Changes to Social Media You Already Use

February 20, 2017
It’s time to trash the idea of an unalterable five-year, three-year, or even one-year social media strategy. Devise a nimble and malleable social media strategy that can be refined when your nonprofit learns, adapted when your organizational goals shift, and evolved when social media changes and changes some more.

Are Technology Investments Curbing NGO Impact?

February 15, 2017
Is your organization overemphasizing mobilization? If you’re prioritizing mobilizing over organizing, your digital supporters may be falling into a black hole when they’re ready for more.
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Yes, Nonprofits Get Scammed, Too

October 17, 2016
With social engineering, you can’t avoid being a target, but you can avoid being a victim.
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Navigating Naysayers: Managing Difficult Social Media Interactions

October 13, 2016
Social media can feel like an incredibly dark place, but don’t let hate silence you or your organization’s messages that other people need to hear.
A photograph by Michael Matti of the Fremont Troll sculpture in Seattle.

How To Beat the Trolls: Advice from the Front Lines of Comment Moderation

October 12, 2016
Given the challenges of moderating comments, it’s no surprise so many sites consider turning them off. But there are some tools you can use to create a respectful, thriving comment section.
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When the Going Gets Tough, the Tough Get Real

August 31, 2016
"When government only gives canned responses or isn’t available, people fill in the gaps with their own prejudices. If you’re not telling your story where people are listening, someone else is doing it for you."
a checklist showing a solution avoids a crisis

What to Consider When Writing Your Crisis Plan

August 16, 2016
From a major donor landing in legal trouble, to a defection of a top fundraiser, issues could turn into a crisis for a nonprofit.
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The Busy Board Member’s Guide to Fundraising

July 19, 2016
As a board member you have a responsibility to the organization, and that includes helping to make sure the doors are kept open and the programs are financially supported.
"The health of Gulf Coast residents housed in FEMA trailers after Hurricane Katrina and Rita was harmed more by formeldohyde exposure in the FEMA trailers than the hurricanes." - Becky Gillette, Mississippi

Digital Storytelling: On Sharing Your Life With Strangers

June 2, 2016
Personal stories are a powerful way for nonprofits to share the importance of their work while highlighting community experiences and inspiring action. But personal stories must be approached with care. It’s essential that storytelling is rooted in authenticity, respect, relationship building, and accountability.

Disrupting with Media

May 12, 2016
By remixing music videos, commercials, TV shows, and other media with critical statements, students can take control of the largely one-way dialogue between mass media and the public. In talking back to media with media itself, students are demanding more from the industries and producers responsible for the thousands of messages they see every day.