Topic: Fundraising

The Building Blocks of a Successful Fundraising Landing Page

July 7, 2016
None of your online channels will be effective if the landing page they link to fails to communicate clearly or move respondents efficiently through the donation process. How do you build a landing page that converts?
venus fly trap

Avoid Technology Traps to Achieve Fundraising Success

July 6, 2016
While working with our nonprofit clients, I consistently come across some persistent traps that I see nonprofits fall into when choosing and implementing technology. These traps can be avoided.

Postcard from the Individual Donor Benchmark Report

March 23, 2016
It is incredibly important to understand how your data measures up – where you are doing well, and where there’s room for improvement. That’s why we created the Individual Donor Benchmark Project, a deep dive into the data of small but mighty organizations.

How to Say Goodbye to a Valued Supporter

February 17, 2016
When a new volunteer walks into the doors of your organization, they feel the possibilities are endless. During the early stages of the budding relationship, you tend to be more attentive. Somewhere along the way—maybe a year from now, maybe 10 years from now—things change. That supporter moves on to something new. It doesn’t have to be an ugly breakup.  

3 Smart Ways to Retain, Renew, and Upgrade Donors

January 11, 2016
Donations are crucial to the operations of all nonprofit organizations. Unfortunately for nonprofits, donation numbers have continued to drop in recent years. According to a survey of nonprofits in 2014, for every $100 in new donations, these organizations lost $95 in lapsed or reduced donations. Although that is still a 5% gain, these figures are disappointing to say the least.  

The Sign-up Sheet Is Dead

December 23, 2015
Could you imagine the potential of filling a room with 800 of your strongest supporters? This group of 800 people could sustain your organization (and many others!) for years. Your challenge is to activate them. What if, within 5 minutes, you had the mobile cell numbers, names, and email addresses of everyone in the audience?

Step-by-Step Guide to Cultivating a Community For Fundraising

December 7, 2015
The stronger your community is, the more trust they’ll have in your nonprofit. And the more trust they have, the more they’ll want to donate to see your cause flourish, or even better, become fundraisers through peer-to-peer fundraising.

The Luminate Online Monster Benchmark

November 24, 2015
Recently at BBCON, Blackbaud released the 9th edition of the Luminate Online Benchmark Report. It is the largest online fundraising and marketing report in the industry and provides the most comprehensive metrics on the state of online fundraising.

Let’s Crunch Some Data: Participate in the 2016 Benchmarks Survey!

November 19, 2015
Now in it's tenth year, the M+R and NTEN 2016 Benchmarks Survey collects and analyzes data from nonprofits (last year 84 organizations participated!) to establish benchmarks and trends that nonprofits can use when crafting their digital strategies.

3 Ways to Engage Millennials in Your Nonprofit Crowdfunding Campaign

November 18, 2015
How do you move Millennials to go the last half of the way? In order to engage Millennials in your nonprofit’s next fundraising campaign, the first step is to learn how they communicate and what’s important to them.