June 27, 2012
Whether you call them Millennials, Gen Y, Generation Next or Echo Boomers, today’s high schoolers, college students, and young professionals are proving to be the most important generation for causes. Many nonprofits have evaluated this group on the thinness of their wallet and written them off. What causes are missing is that this is the most passionate, most connected group of fundraisers yet. They may only have a few bucks in their pocket, but they actually care about causes, want to work hard for them, and are electronically connected to huge networks of donors and participants.
Our recent DonorDrive
webinar with the Run Walk Ride Fundraising Council
featured Zac Johnson of Children’s Miracle Network Hospitals
who has made a career out of interacting with Millennial fundraisers. Zac is the guiding force for CMN’s insane Dance Marathons
that are held on more that 150 campuses across the country and raise more than $10 million annually. From the webinar, we’ve distilled 12 key findings about engaging Millennials.
The points are eye opening and shatter many misconceptions about how to engage this generation.