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Webinar Series: Getting the Word Out Through Integrated Marketing
Cost: $70 for Members / $80 for Nonmembers
02/07/2013 11:00 am
02/21/2013 12:00 pm
Integrated marketing and fundraising is the key approach for any nonprofit organization looking to get its message out in the 21st Century. This three part webinar series will give you tips and insights from fundraising and marketing experts at leading agencies and nonprofit organizations.
Webinar: What Do Your Best Friends Want? (02/07/13)
This webinar will provide the foundation for a deeper integrated marketing conversation and plan. It will also take the participants on an exploration of motivations, channel choices and needs of the 21st century supporter.
Join us and participate in a one-of-a-kind analysis and thinking on what Gen Z, Gen Y, Gen X, Boomers and Civics really want and need to support your organization. We’ll talk about their favorites: channels, ways to give, and ways to communicate with your organization.
In this webinar, participants will:
- Learn about how to maintain relationships and slowly reinvent your donor base, at the same time.
- Determine which of your communication channels are essential to get your organization's message out to supporters
- Learn how to deepen the relationship with existing (and often slightly older) donors and find and engage (and often younger) donors.
This webinar will provide the building blocks for creating an integrated, cohesive organization. Join in for an exciting exploration of how a nonprofit can best run itself to meet the demands of 21st century marketing and fundraising.
In this webinar, participants will:
- Learn how a nonprofit can best integrate people, technology, business rules, and organizational structure to create an environment that will let integrated marketing thrive.
- Get fact-based best practices that successful organizations are using to lead thinking on internal reporting, skills development, the balanced scorecard, strategy maps, and other organizational aids to success.
- Learn how to ensure alignment of your organization between systems, structure, culture, and strategy
This webinar will give you a chance to observe, learn, and interact with award-winning integrated marketing and fundraising organizations. Looking at successful case studies, participants will go on an exploration of how nonprofit organizations plan, execute, and evaluate integrated marketing and fundraising programs.
When it comes to getting their message out with limited budgets, charitable organizations learn what to try and what to avoid by looking at what other organizations are doing. This webinar presents breakthrough case studies, and is best suited for nonprofit marketing and fundraising practitioners who want to learn from colleagues who have mastered integrated marketing and fundraising. You’ll have a chance to listen to, and ask questions of, the top award-winning IMAB integrated fundraising programs.
About the Presenter:
President and founder, Hewitt and Johnston Consultants, and chairman of the Integrated Marketing Advisory Group (IMAB)
Michael Johnston is the president and founder of the global fundraising consultancy, Hewitt and Johnston Consultants, the chairman of the Integrated Marketing Advisory Board (IMAB), and the co-founder of two global fundraising products, The Global Legacy Giving Group and the sports-based Fantasy Fundraising. He has helped raised over a billion dollars for his clients around the world.
He has been a fundraiser for 23 years, and has worked with 100’s of nonprofit organizations in Canada, the U.S., Europe, Latin America, and Asia Pacific. Mike is an expert in direct response fundraising innovation and integrated campaigning – most especially in the use of new media technologies like the web and other new technologies and their integration with traditional direct response methods. He is the author of two books: The Fund Raiser's Guide to the Internet and The Nonprofit Guide to the Internet and the editor of two books: Internet Strategies: Best Practices for Marketing, and Direct Response Fund Raising: Mastering New Trends for Results and is also a contributor to numerous books and magazines.
Mike was a founding board member of the Washington-based e-Philanthropy Foundation, was the first chair of its Education Committee, and was the founding Foundation Chair for the first global charity online lottery, www.globelot.com.