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Webinar Series: Online Advertising Power for Nonprofit Organizations
Cost: $70 for Members / $80 for Nonmembers
01/29/2013 11:00 am
02/12/2013 12:30 pm
Join us for this three part webinar series to take a look at the basics of the Google Grants program to better understand how to obtain free search marketing dollars and turn them into your goals. We'll look into expanding accounts to truly maximize available nonprofit funding. Finally, we'll show how to move beyond the allocated $10,000 monthly spend to a potential budget of $40,000 a month, all free from Google!
We will start with specifics of keyword research for non-profit organizations with Google Grants accounts. Next, we will explore compelling ad writing strategies that demonstrate the power of call-to-action and ad split-testing to really maximize account performance. We will focus on the importance of quality and theme-tailored landing pages. In the end, we will show how all these optimization techniques drive improvements in Google's Quality Score and as result allow nonprofits to successfully compete with other advertisers DESPITE the Grants-maximum bid limit.
Once you've begun to take advantage of the available free search marketing dollars via the Google Grants program, it makes sense to ensure that you're driving the RIGHT traffic. We'll explore linking Google Analytics to your AdWords account in order to better understand how your advertising dollars drive website interaction. Additionally this session will speak to website goals, what they are, and how to define them within Google Analytics. Finally you'll learn how to take analytical site insights to drive additional advertising improvements.
About the Presenter
Alan has served as the Program Manager for the Digital Marketing team at Cardinal Path since early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.