Insights Into Donor Behavior and Engagement Preferences: Results of the Nonprofit Donor Engagement Benchmark Study

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The first-of-its-kind donor engagement survey, conducted in September, was focused specifically on how individuals engage or prefer to engage with the nonprofits they support, and how their involvement impacts giving. The unique donor-focused study gathered feedback from consumers across a diverse range of giving levels ($25 – $5,000+) who have donated to a nonprofit in the past 12 months.

Among the preliminary findings from the Charity Dynamics/NTEN Nonprofit Donor Engagement Benchmark Study:

  •  Nearly half of the survey respondents (47%) give a majority of their annual total donation amount to the charitable organization with whom they’re most engaged.
  • Nearly 30% of respondents indicated they fundraise on behalf of the charity they’re most involved with at least once a year. 18% do this activity several times a year or more.
  • Respondents who are highly involved with their favorite charity prefer to find out information about the organization on its website (28%), via email (18%) and Facebook (13%).  

Join Charity Dynamics and NTEN to learn more about the key findings from this study and what it means for your organization's donor engagement strategies.



Annaliese Hoehling, Publications Director, NTEN

Annaliese has been with NTEN since 2006, working to connect NTEN members with each other and with the information and resources that will help make their jobs a little (or a lot!) easier. As Publications Director, Annaliese is working to develop NTEN's research and publications that document the transformational power of technology in the nonprofit sector.

Donna Wilkins, President, Charity Dynamcis

Donna founded Charity Dynamics in 2004 to provide a smart, responsive option to clients ready to adopt innovative strategies for their online programs. She is rarely at rest: tirelessly exploring new opportunities and cutting edge ideas that keep Charity Dynamics out front of industry trends. From responsive tablet designs to mobile advocacy tools, Donna can scope it, scale it and serve it to create client deliverables that translate into real results.