Social Fundraising and Online Donations: Myths and Realities

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Event Details

You’ve probably noticed by now that Twitter alone has failed to raise a million dollars for your charitable organization. Despite the widely retweeted, retumbled & repinned campaigns we see profiled in the news, most Canadian charities have discovered that social media networks are not top-performing single channels for fundraising.

Does this mean that social media has no role in your online fundraising strategy? Not at all! There are several places where social media is a critical tool to boost your multi-channel development efforts. In this session, we’ll explore them.

We’ll examine how charities and non-profit organizations like yours are using seamless social login, email outreach, gamification techniques, integrated mobile strategies & more to support and enhance their online fundraising results. Join us for the freshest trends and biggest themes in digital strategies for online giving in Canada.

In this webinar, participants will:

  • Understand excellent practices around online donations 
  • Learn about integrating your website, email, mobile and social online fundraising 
  • Hear about trends and themes in Canadian online giving 


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About the Presenter

Claire Kerr

Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and fundraising sectors. As Director of Digital Philanthropy at Artez Interactive, Claire works with Canadian and international charities as they fundraise through web, social & mobile channels. She writes about issues related to digital media and the charitable sector for international marketing blog, Canadian charitable sector hub, and on her web site She also teaches Social Media Community Management at George Brown College in Toronto.



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Event Materials

nten_socialfundraising_sept20.pdf5.87 MB