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Giving Days and Contests: What Works?
Building on our work on the Make it Your Own Awards and America’s Giving Challenge, the Case Foundation sponsored a study on how giving days and giving contests can promote donor engagement, skills development, and new online marketing opportunities for nonprofits. Author Geoff Livingston (Vice President of Strategic Partnerships at Razoo) will share lessons learned and tips for giving contest organizers and nonprofits that participate.
Giving contests are becoming an increasingly common tool for cities and regions to increase donations to nonprofits. One recent contest—Give to the Max Day: Greater Washington—was conceived to strengthen the area’s nonprofit community, not only financially, but also through improved online fundraising skills and better donor- nonprofit relationships.
How did nonprofits fare? Join us for lessons learned about contests and giving days!
In this session attendees will learn:
- How to use a giving day to achieve philanthropic objectives
- How contests can be used to build capacity
- Contents and fundraising best practices
About the Presenters
Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. He brings people together, virtually and physically to affect change and achieve higher knowledge. Geoff organized the first Give to the Max Day: Greater Washington in 2011. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes. A former journalist, Livingston continues to write, and has authored three books. He has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), and many others on how to use social media to achieve social good.
Jenna Sauber is the Digital Marketing and Communications Manager, Case Foundation. She manages the Case Foundation’s website and social media strategy and outreach, and supports Foundation initiatives such as Social Citizens, Be Fearless, Startup America Partnership, and more. Before joining the foundation, Ms. Sauber was a member of the online communications team at the United Nations Foundation, where she supported initiatives such as Nothing But Nets, and launched and led the online presence for the Girl Up campaign. She began her career at Fenton Communications after graduating from Miami University.