Crowdfunding Strategies and Tools for Nonprofits

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Event Details

You’d like to find new ways to raise funds and engage supporters through crowdfunding, but more than 2/3 of all crowdfunding campaigns fail. You need to know what works and what doesn't.

Crowdfunding campaigns continue to gain attention for the ways they not only raise money but connect good ideas with the people who want to support them. While the attention has focused on entrepreneurs, nonprofits are getting in on the act. The success of IndieGoGo and Kickstarter, along with newer players like StartSomeGood, 33needs and LoudSauce, have inspired a re-thinking of strategy around the crowd. Nonprofit authority Heath Wickline will talk about the crowd-funding phenomena, what it means for nonprofits and the options for tools. Alex Budak, co-founder of StartSomeGood.com will share tips on choosing a platform, running a successful campaign and exciting developments in the field. Both presenters will share real-life case studies.

In this session attendees will learn

  • About the crowdfunding phenomena and what it means for nonprofits
  • Tangible steps to running a successful crowdfunding campaign
  • Which crowdfunding platforms are available
  • How to figure out which platform is right for you

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About the Presenters

Heath Wickline

Heath has spent the past decade helping nonprofits figure out who they need to be talking to, what to say, and how to do it with clarity, forcefulness, and style—all while staying within their budgets. Prior to becoming an independent consultant, Heath worked as a Senior Account Manager at Underground Advertising. Before that, he served as Director of the SPIN Project, a nonprofit communications capacity-building organization. In those positions, he worked with hundreds of nonprofit organizations, foundations, and government agencies across the country, including Just Detention International, the San Francisco Public Utilities Commission, the William and Flora Hewlett Foundation, and Earthjustice. He holds a Bachelor of Arts in English Literature from Boston University and a Master’s in International Relations from San Francisco State University.

Twitter: @hwickline

Alex Burdak

Alex Budak is a social entrepreneur, travel writer and the co-founder of StartSomeGood. He received a Master of Public Policy from Georgetown University and a B.A. in Geography from UCLA. He's spoken on social entrepreneurship at the White House, World Bank and leading Universities, and has written about it in The Guardian, US News and other publications.

Twitter: @abudak / @startsomegood

Event Materials

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2012.09.05_crowdfunding.pdf3.65 MB