2012 Benchmarks Extra: Facebook

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Event Details

Is your organization's social media strategy working? Learn how to marry a data-driven approach to your social media efforts and ensure every aspect of your social media program or campaign is effective as possible. Join Ezra Billinkoff, Senior Consultant with M+R Strategic Services and Lindsey Twombly, Associate Director of Online Mobilization and Social Media for the Human Rights Campaign. We'll share key findings from M+R and NTEN's 2012 eNonprofit Benchmarks Extra: Facebook study, as well as case studies from individual nonprofits that are using social media best practices to identify, recruit, and engage supporters. What's more - you'll walk away with an understanding of how to define and measure success.
In this webinar, participants will learn

  • How to define and measure success in social media
  • To take a data driven approach to social media
  • Best practices to identify, recruit, and engage supporters.

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About the Presenters

Ezra Billinkoff

 Ezra Billinkoff is a Senior Consultant with M+R Strategic Services.  He works with a variety of M+R clients including the Human Rights Campaign, American Jewish World Service, and National Wildlife Federation Action Fund to plan and implement online advocacy and fundraising campaigns. He was part of the scrappy HRC crew that ran the 11-month online campaign to help repeal "Don't Ask, Don't Tell," once and for all.  Ezra joined M+R after more than two years leading the ad placement and research departments at The Campaign Group, a Democratic political advertising firm based in Philadelphia.  Today, he is a member of the Board two small non-profit organizations including his independent high school in Bucks County, Pa., the Solebury School.

Twitter: @mrcampaigns

Lindsey Twombly

 Lindsey Twombly is the Associate Director of online mobilization and social media for the Human Rights Campaign. In her four years with HRC, Lindsey has coordinated the organizations national and local email communications, as well as produce and promote HRC’s advocacy campaigns and fundraising efforts through traditional and non-traditional channels, such as mobile and social media. Lindsey specializes in the development of social media strategies and programs, particularly developing social media users into online donors.

Twitter: @hrc

Event Materials

12.06.26_2012_benchmarks_extra_facebook.pdf1.1 MB