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Is It Time to Rethink Your Website?
When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'll have fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and a few wonderful failures. This session was one of the most popular at 12NTC, so if you missed it this is your chance to catch it!
In this webinar, participants will gain
- An understanding of what has changed - and what hasn't - in what people want from your website and how you can deliver it.
- Criteria to evaluate how much of a redesign you need, and how much you can handle - is a little refresh enough, do you need a complete redesign, or should you leave things alone?
- Ideas for how to keep your site current and interactive.
About the Presenter
Farra has more than 15 years of experience in communications and fundraising for nonprofit organizations. Farra’s expertise focuses on helping nonprofits use the internet (social media, websites, email, etc.) to increase visibility and connect with donors, activists, and other stakeholders.
Farra is an active participant on the Communications Committee for the New York City Anti-Violence Project and helps organize 501TechNYC—a monthly meetup for local members and friends of the Nonprofit Technology Network (NTEN). Farra is a part-time faculty member at Milano The New School for Management and Urban Policy, where she teaches a class about Online Engagement for Nonprofits. She also holds an M.S. degree in nonprofit management from The New School. Farra tweets about nonprofit fundraising and communications via @farra.
Kira Marchenese is a veteran online communicator. After studying public policy and media at Duke, she helped launch the Washington Post's web site. She spent the rest of the Internet boom at America Online, where she was part of the explosion of search engines as a marketing tool. A master's degree from Harvard's Kennedy School helped her refocus on social change. Since 2004, she has been the director of online communications at Environmental Defense Fund, a leader in influencing policy through online communications. In her free time, she does online marketing for DC's signature arts festival, Artomatic, and serves on the board of Project Create.
Is It Time to Rethink Your Website Blog Post and Tool
Neilsen Norman Group Report on Nonprofit and Charity Website Usability
Content strategy resources from NTEN and the NTC
Online User Testing