2012 eNonprofit Benchmarks: Am I Normal?

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What's the "new normal" for email, online fundraising and advocacy, social media and mobile performance? And how can YOU leverage industry-wide data to boost your online program?

Join M+R Strategic Services, AdCouncil, and NTEN for a lively discussion about the 2012 eNonprofit Benchmarks Study and what it means for nonprofit organizations of all stripes. Don't worry, it's not all data talk - we'll also be joined by study participants who will share how they use Benchmarks to score big wins for their causes.

Session Takeaways

1. Learn from the experiences, both good and bad, of peers working on technology project in the non-profit space.

2. Find out how to set up technology projects for success by linking them directly to business goals.

3. Discover the communication tools and techniques that really work for cross-functional teams.

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About the Presenter

Sarah DiJulio, Executive Vice President, launched and directs M+R's online fundraising and advocacy program. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Sarah developed the eNonprofit Benchmarks Study, an annual report that provides industry-wide metrics for online fundraising and advocacy. Sarah's team at M+R helps to manage over 10 million online constituents for our clients, sending roughly 30 million email messages per month.