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It's Not You, It's Your Stories: How Your Fundraising Appeals Can Tell Better Stories
Storytelling is all the rage these days, but including stories in your fundraising appeals will not magically make them more effective. In fact, it can even have the opposite effect. Thankfully, there is a way to tell stories that will inspire giving and involvement.
To find out how to make your stories work, join M+R, NTEN and the Ad Council for this storytelling webinar on February 8 at 2pm EST (11am PST). We'll cover:
- Why not all stories work in fundraising appeals
- The basic requirements to telling the right story
- Concrete tips you can use every time you draft an appeal
Steve Daigneault: Steve Daigneault, Senior Vice President, puts his 15 years of experience as a grassroots organizer, communications specialist and online strategist to work for M+R clients like PBS, the U.S. Fund for UNICEF and Oceana. Before coming to M+R, Steve served as the Managing Director for Internet Communications at Amnesty International USA, where he developed an email strategy that nearly tripled Amnesty's list in less than three years and helped grow Amnesty's online fundraising program, even in the midst of the September 2008 stock market crash. Steve has also been a consultant and strategist for the Save Darfur Coalition, American Cancer Society, U.S. Holocaust Museum, Aspen Institute, Audubon Society, SaveOurEnvironment.org, Opportunity Agenda, and United Nations Association.
Sara Wolfson: Sara came to non-profit communications through a background of magazine feature and fiction writing. She's been involved with activism since her blue-haired college days, where she organized dozens of anti-poverty events and fundraisers, and came to M+R after helping manage the online communications at Smart Growth America on issues such as state stimulus campaigns, green infrastructure and high-speed rail. Since coming to work at M+R, she's worked with organizations including AARP, the Wildlife Conservation Society, PBS, American Rights at Work, and Mercy Corps.