Effective Internet Presence

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Event Details

Ten years ago, your organization might not have had a website. Today a majority of Americans are online, not only when they are at their computers, but 24/7 through their smart phones. The internet is spreading even into the hardest-to-reach corners of the world.

Nonprofits are using online tools to do everything from taking donations, to mapping need during disasters, to delivering programs. With the advent of social media, the internet has transformed from an informational medium to a place where people can connect and share. Four generations of potential supporters and donors are already talking and interacting via email and social media. How can your organization tap into the rapidly evolving social web and connect with people online? What tools and tactics should you use to build relationships with donors and supporters that really last?

This webinar will walk you through major internet trends, then we’ll discuss tactics for getting your message across to supporters and keeping them engaged. We’ll dive into which online tools and social media are most effective, what strategies fit each tool, and the advantages of integrating your online campaigns. Finally, you’ll get a chance to ask our expert presenter about the online presence challenges you are facing.

In this webinar, participants will learn

  • The core online communications tools and channels for nonprofits
  • Some of the key strategies for each communications channel
  • How to integrate messaging across online channels

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About the Presenter

Kivi Leroux Miller, President of EcoScribe Communications, and the author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause”

Through training, coaching and consulting, Kivi helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.

Kivi enjoys writing, hiking, volunteering, vegetarian cooking, and teaching her kids how to bake. After many years in the San Francisco Bay Area and Washington, D.C., she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog and countless backyard wildlife.

 

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Event Materials

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s-effectiveinternetpresence-kivi4nten-jan2012.pdf3.77 MB