Product Spotlight: Nonprofit Newsletters That Engage

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Event Details

Online newsletters allow organizations to produce their publications more efficiently, collect more data about their audience, and gain insight into how engaged their supporters are. In this webinar, we’ll explore how email newsletters succeed using the tools and data that come along with doing these online. Using examples from other nonprofits, we’ll look at what works and what are some of the best practices for online newsletters, and how to gear your content towards targeted audiences. In addition, we’ll dive into reports and talk about how to harness your data to identify pockets of opportunity and where your supporters are spending their time online engaging with you.

In this webinar, participants will

  • Discover the keys to an engaging newsletter and why online is essential.
  • See what other nonprofits are doing with their newsletters and the results they are getting including examples and statistics.
  • Discover lessons you can learn inside of your reports to continually improve your newsletter.

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About the Presenter

Alec Stern

Alec Stern, VP of Strategic Market Development for Constant Contact (Nasdaq: CTCT), is a primary member of Constant Contact's founding team. His wide range of responsibilities include senior roles in sales, strategic partnerships and business development. Alec is credited with creating Constant Contact’s partner programs that currently include more than 8,500 partnerships. Alec has been a featured speaker on email and online marketing for national and regional small business, nonprofit and industry conferences. Alec is very active in the nonprofit sector both via Constant Contact as a nonprofit thought leader and personally serving on the Board of Directors, Board of Advisors or Executive Committee for a range of nonprofits including the Better Business Bureau in Eastern MA, ME, RI and VT. Alec holds an MBA from Northeastern University and a BS from Syracuse University. You can follow Alec on Twitter: @alecstern and LinkedIn: http://www.linkedin.com/in/alecstern

Event Materials

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Product Spotlight: Nonprofit Newsletters that Engage2.1 MB