How to Build a Hot Hub (not a Hot Mess) of a Community! An Honest Look into the Highs and Lows of Launching an Online Community
General wisdom in the realm of social networking tells us to use the tools already available and readily accessible to your constituency. But what if Tweeting can't go far enough and a Facebook page is too one-sided? What if you and your organization realize there’s a niche only you can fill? Network for Good found the answers to these questions by launching a new online community space - The Network for Good - to move from broadcasting information to a new way of sharing and facilitating communication. Join members of the Network for Good team as they share their insights, highs and lows and “aha!” moments about building community.
During this webinar, we'll:
- Answer the burning question: Is a community right for my organization?
- If the answer is yes, find out how to build it right, from planning to launch.
- Find out how to keep it up. Learn what works and what doesn't when managing a community.
Caryn Stein, Online Community Strategist, leads Network for Good’s community efforts to provide answers for Network for Good customers as well as facilitate communication and training for nonprofits.Caryn has 12 years of hands-on experience in launching and managing online communities, fostering engagement and creating successful branded experiences. Prior to joining the Network for Good team, Caryn was the Director of Community for iVillage, the largest content-driven community for women. She has designed and executed community-centric solutions for top brands such as American Express, HP, Proctor & Gamble and Verizon as well as advising on community initiatives for nonprofit organizations such as American Public Media, PBS and Words Without Borders. Caryn is a graduate of Purdue University.
Julie Stofer, Senior Manager, Operations, helps to ensure that Network for Good runs as efficiently as possible to get as many funds directly to nonprofits as possible. She also helps get nonprofits the know-how they need to help them raise the dollars they need to stay in business and advance their missions. Before she came to Network for Good, Julie managed online and offline marketing communications for the corporate partnerships program at Environmental Defense Fund and also worked in development at a small international environmental organization. Julie holds a B.B.A. in Marketing and Finance from the University of Oklahoma and a M.P.A. in Nonprofit Management from The George Washington University.
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