Event Details

Organizations are increasingly engaging supporters through social media across a variety of networks such as Twitter, Facebook, and Foursquare. However, there is also the exciting trend of organizations bringing the connections and conversations back to their web destinations to integrate their growing communities. This webinar will offer a combination of prepared case presentations, strategies for designing social media website integration, and an overview of some of the popular social media tools used within websites.

During the webinar, the presenters will discuss the six categories of integration: show, share, interact, co-create, authenticate, and open source with concrete examples of each. The webinar will also showcase a collection of examples where social media/network outreach activities are integrated into the core websites of the organization. Each example will be presented and discussed by the co-presenters to share their thoughts on visual, experiential, and strategic design decisions made as well as the technologies used to create them.

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In this webinar, you'll gain:  

• Collection of great examples of social media and network integration into core web destinations 
• Brief exposure to APIs and widgets to help facilitate integration 
• Key questions and ideas for assessing social media and community website integrations 

About the Presenters

Debra Askanase, Founder and Engagement Strategist, Community Organizer 2.0

Debra Askanase is the founder and Engagement Strategist at Community Organizer 2.0 (http://communityorganizer20.com), a strategic social media consulting firm to nonprofit organizations. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, originally as a community organizer and later as a program director, executive director and fundraiser. Debra holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. She has presented workshops at the Nonprofit Technology Conference and is a speaker and presenter at conferences worldwide.

Seth Giammanco, Principal, Minds on Design Lab

Seth Giammanco is a Principal and the lead technologist at Minds On Design Lab (http://mod-lab.com), a design and technology studio that serves as a partner to nonprofit organizations. Seth joined with Michelle Perreault to establish Minds on Design Lab to pair his technology experience with her creative leadership in 2007. Together they defined a guiding formula: a thoughtful approach + creative minds = smart design. This formula is being successfully applied to a continually growing collection of nonprofit partners across a diverse body of work spanning print collateral and marketing materials, websites, and highly interactive web applications and community destinations. An experienced software product and project manager for over 11 years, Seth's in-depth experience combines information and interactive design with hands-on technology skills. Prior to Minds On Design Lab, Seth worked in the educational field first as a 5th grade classroom teacher and then as a technology and support leader in a thriving education technology startup.

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