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To attract donors and donations, nonprofits must incorporate strategic messages into their organizational communications. This includes developing consistent talking points, evidence or data to back up any assertions, and stories to share.

Ensure that you get the most out of every media opportunity, fundraising event, or speaking engagement by creating thoughtful messages that will stick with stakeholder. Consistent messaging creates awareness about your organization’s impact and achievements, emotionally engages potential donors, and empowers your supporters to act.

Join Adele Cehrs, President of Epic PR Group, for an in-depth look at strategic messaging best practices and creating messages that are memorable and motivating.

This webinar will cover:

• Story-mining techniques to help them identify and share stories that reflect their organizational goals
• Case study examples of messages designed to garner visibility, donations, and corporate sponsors
• Examples of what “not” to do, and how to avoid dry nonprofit language

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About the Presenter

Adele Cehrs is President of Epic PR Group, a full-service public relations agency based in Old Town Alexandria, Va. As President of Epic, Adele has overseen the development of numerous award-winning local and national PR campaigns. Epic's clients include Fortune 500 companies, regional businesses, non-profits, associations and high-profile individuals. A recognized PR expert, Adele has been featured in Voice of America, Washington Business Journal, PR Week, Bulldog Reporter and the Washington Post. She has also appeared on CNN Headline News, NBC4, WUSA9 News, NPR and Fox Business Network Happy Hour. Earlier in her career, Adele worked for TSI Communications, a Madison Avenue PR Firm, specializing in technology. She was also an executive at Ogilvy Public Relations Worldwide, where she worked on clients such as DuPont, Maxwell House Coffee, Select Comfort, My Library DV and Yum Brands.

Menchu Mendiola-Fernandez, Vice President of External Communications 

The Washington Center for Internships and Academic Seminars

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