Flickr: The Advocacy Project

This event has been postponed.  Check back soon for rescheduling information.

How do you move people from clicking on an email to becoming a leading volunteer for your cause or organization? A team of practitioners creating and executing strategies in the field will show you how through a series of case studies, best practices, and lessons from the climate movement, political organizing, food justice movements, and others.

We'll explore the concept of "small circle organizing" and real-world strategies to shift from building a following to building a movement. Other question's we'll explore: What role will text messaging play? What statistics can you expect when you make the move? What does it cost?

In this webinar, you'll learn:

• How does small circle organizing build trust and leadership in the movement for social change?
• How do we use trust and leadership to increase online response?
• How do we use trust and leadership to increase offline action for social change? 

About the Presenter

Michael Silberman is a founding Partner of EchoDitto, a digital agency that empowers leading organizations to have a greater impact through the creative use of new technologies. EchoDitto designs participatory campaigns and builds tools that enable individuals to make the world a better place.

A senior online campaigns strategist, Silberman specializes in online organizing and grassroots citizen engagement. He is a frequent writer and speaker on the effective use of technology for converting online activity into real-world action. Silberman chairs the Web of Change conference, the premier annual gathering for leading thinkers and campaigners at the intersection of technology and social change.

Prior to EchoDitto, Silberman was the National Meetup Director for Howard Dean’s presidential run in 2004, where he lead an online organizing team that regularly mobilized more than 189,000 local volunteers in over 1,200 cities worldwide. He also served as the 1Sky climate campaign's Internet Director during its first year, where he implemented a successful nationwide internet organizing, communications, and fundraising strategy. 

Michael currently serves as a board member for Planet Forward and Brighter Planet and is affiliated with the New Organizing Institute and The Engage Network. Silberman graduated on skis with a B.A. from Middlebury College.

Marianne Manilov is the co-founder and Co-Director of The Engage Network, formed to respond to the inquiry How do we build stronger movements to make real systemic change? The Engage Network marries the best online organizing strategies with a unique, small circle approach to offline base building. The result is Change on a Human Scale- a robust network of deeply engaged donors, members and constituents where real scalable change can happen.

Prior to Engage, Manilov's 20-plus year career as a grassroots organizer, political and media strategist and writer included running campaigns and programs for groups such as Amnesty International and Greenpeace International. She is the co-founder and former Executive Director of The Center for Commercial-Free Public Education, home of the UNPLUG campaign against Channel One. Under Manilov’s direction, the Center was credited with bringing the issue of corporate influence and advertising in schools onto the national agenda, including bi-partisan congressional hearings. She serves on the board of directors of the Movement Strategy Center and as an advisor to People’s Grocery, a food justice organization in Oakland. She is part of the Full Circle Fund, a network of engaged philanthropists.

Marianne has written pieces on organizing and social change and been quoted extensively in the media including: The Huffington Post, The Wall Street Journal, The Washington Post, and The New York Times, The Nation, Good Housekeeping, and Business Week. She has appeared on ABC, CBS, NBC, CNN, and Good Morning America, and on the BBC.