Event Details

A complex, cutting-edge website in 6 weeks? Managing a massive new program without adding confusing new systems? And the whole site manageable by non-technical staff? What’s the catch?
 
No catch, but a terrific case study of technology done right.  Iraq and Afghanistan Veterans of America (IAVA) site, “The Rucksack”, is a sophisticated website built on top of Salesforce.com that helps IAVA engage its member veterans in meaningful offline experiences -- see the ”The Rucksack” Behind the Scenes tour for more details. It’s an outstanding example of an organization using technology in smart ways in pursuit of its mission. Hear from the all-star team that conceptualized the project and brought it to life in only 6 short weeks.
 
In this webinar, you'll learn about:

• A great case study of an organization's use of technology to serve its mission by providing valuable engagement experiences to a new generation of veterans.
• What's powerful about building a website directly on top of a Salesforce database.
• How to produce high quality projects under tight timelines.
• Strategies to effectively engage several vendors at once working towards the same goal.

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This event is part of a series.  To read about and register for the series click here.

About the Presenters

Sam Dorman, is one of the social change sector's go-to leaders, helping organizations skillfully navigate the waters of technology and engagement. Sam provides technology leadership to increase an organization's capacity and expertise, helping organizations develop innovative strategies and the cutting-edge implementations to execute them. After years in the nonprofit trenches at both a staff and executive level, Sam focuses on solutions with wide internal adoption and deep external impact.

Daniel Atwood, As the Director of Digital Engagement for Iraq and Afghanistan Veterans of America (IAVA), Daniel Atwood and his team are creating and overseeing an ecosystem of digital products and experiences that provides real value for IAVA's Member Veterans. They can be found experimenting on whatever social media tool launched last week, in an ongoing effort to use the latest digital technologies to reach and activate new recruits for the cause. 

Tim Walker is co-founder of Biro, a pioneering online creative firm that advises movement-leading organizations from around the world working for sustainability and social change. This includes non-profits, charities, campaigns and campaigning green business. Drawing on almost a decade of experience in the field, Tim provides strategic council for the company's select tribe of long-term clients – including Greenpeace UK, 350.org, Global Zero and Brighter Planet – helping them grow their movements online. He was formerly the Communications Director at the Adbusters Media Foundation.

Mike Dannenfeldt is the Founder & CEO of Etherios, a salesforce.com Select Consulting partner that enables enterprises to realize their cloud computing strategies for IT and custom application development. Prior to Etherios, Mr. Dannenfeldt spent 10 years as a technical leader on large enterprise CRM implementations in Europe and the US; including 4 years as a Sr. Technical Architect for on-demand pioneer salesforce.com and the salesforce.com Foundation.

Event Materials