Event Details

How many times have you asked yourself, “How much email is too much?” What’s the tipping point before your supporters will no longer open your carefully-crafted emails?

Before you hit send on another email, it’s time to think about your email list management strategy.

In this session, we'll discuss how to put together all of the pieces of a successful email list strategy -- including segmentation, engagement and advocacy, and fundraising. We'll address the question of when and how to use e-newsletters and how much email is "too much", and discuss strategies to maximize constituency engagement and to minimize email list churn.

We'll also present specific case studies and test results from nonprofits that have actually TESTED -- over a 6-12 month period -- different approaches to email list management, and find out what works!

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During this webinar, you’ll learn:

• How to create a framework for a successful email list management program
• Best practices in list segmentation
• An answer to the question “How much email is too much?”

About the Presenters

Sarah DiJulio, Executive Vice President, launched and directs M+R's eCampaigns division. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Prior to joining M+R, Sarah created the online campaign division for TechRocks, where she developed an innovative Internet strategy for the Heritage Forests Campaign which recruited 300,000 activists online. Currently, Sarah provides strategic consulting to a number of M+R clients including The Wilderness Society, Oxfam America, Human Rights Campaign, and American Rights at Work


Kristin Koch started working with NARAL Pro-Choice America in 1998 and manages NARAL Pro-Choice America’s online campaigns and strategies. She oversaw online campaigns around the March for Women’s Lives, getting Plan B® approved for over-the-counter sales, fighting anti-choice Supreme Court nominations, and getting major pharmacy chains to stock emergency contraception. Before coming to NARAL Pro-Choice America, Kristin was a historical researcher at History Associates in Rockville, Maryland. Kristin graduated Phi Beta Kappa from Trinity College in Hartford, CT in 1998 with a degree in American Studies.

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