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So, you got all this money from your last fundraiser to save the whales.  How many whales did you save?  In which parts of the world were the most whales saved?  How big are the whales you saved?  Which types of whales were saved?  Do you know whether the whales you saved are Justin Bieber fans?

As a nonprofit, your job is not only to get funding, but to apply that funding toward your mission and to keep track of the outcomes.  We all know that fundraising is essential to addressing the costs of operations, from keeping the lights on to paying your staff.  But just as important is how that money is applied to your mission.  Whether it is student admissions, land conservation, case management or saving the whales, you need to track and manage those processes.  That tracking is what we refer to as “mission management”.  When done correctly, you are able to track and share the benefits of your fundraising efforts.  As a result, staff, media, donors and grantees are more likely to invest in your mission.  This session will show examples of how organizations are using their CRM to manage not only fundraising efforts, but their missions as well.  Remember why you got into this line of work?  It was for the mission, not the money.  Let us show you how your CRM can help remind you of that.

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During this webinar, you'll learn:

• The importance of managing outcomes in both fundraising and mission management efforts.
• How to deploy CRM to manage your mission and fundraising efforts simultaneously.
• The costs involved with CRM centered mission management.

About the Presenter

Rob Jordan, Director, Idealist Consulting, began his career in project management with McNett Corporation, an international OEM located in Washington State. Roughly six years later he joined the Peace Corps where he served as a business development volunteer for the country of Ukraine. After his service Rob began work with an established USAID consulting firm where he was employed as a business analyst assisting private and public sector organizations with technical and organizational development. These organizations encompassed a wide range of industries including but not limited to: Manufacturing, Education, Disaster Relief, Local Government, Marketing, Nonprofits, and others. Shortly thereafter he was employed as a business development consultant in Central America with the international nonprofit organization, Outward Bound. This experience is accompanied  by a B.A. from Western Washington University and an M.A. from University of Denver. Rob is now the principal of Idealist Consulting, a consulting firm for socially responsible business’s serving over 150 clients through out the world.

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