It’s not enough to have Facebook and Twitter accounts—you need to understand the changes these tools represent in the ways we communicate. As our personal and professional lives blend together, we'll explore such questions as:

• How can you leverage the power of social media to build relationships with colleagues, clients, potential employers and the like? 
• How can you harness the conversations that are happening about you and our issues – conversations that we don’t control – to build awareness for your brands and your work? 
• How do you represent yourself while also serving as spokesperson for your organization?
• What is the big idea you want associated with your own brand and how can you shape that online? 
• Is the online ‘you’ different from the offline/real ‘you?’

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Presented by: Farra Trompeter, Vice President, Big Duck

With over 15 years’ experience working in and with nonprofits, Farra Trompeter joined Big Duck in early 2007. Big Duck combines expert strategy with award-winning creative to help nonprofit organizations transform the way they communicate. Farra’s expertise primarily focuses on helping nonprofits use the Internet (email, websites, social media, etc.) to increase visibility and connect with donors and activists. She developed her chops working as Senior Account Executive at Donordigital, one of the top consultancies that specialize in online marketing, fundraising, and advocacy for nonprofits including American Lung Association, UNICEF, and Girl Scouts of the USA. Before Donordigital, Farra managed online marketing efforts for several national public health education initiatives of U.S. Department of Health and Human Services. She has also coordinated the national telemarketing efforts for Planned Parenthood Federation of America and the direct mail campaigns for the National Breast Cancer Coalition. Farra holds an M.S. degree in nonprofit management from The New School and currently serves on the board of the New York City Anti-Violence Project.