This talk introduces a conceptual framework for deciding which social media tools
 and software components will be effective.  It draws on research on user adoption
 and behavioral economics to present a decision making framework that is robust and has predictive value.  It looks at the relationship between social networking, privacy,
 permission boundaries and user adoption.  We will discuss specific social media
 components that audience members would include in their toolset.  Finally, a way to
 think about social media that doesn’t rely on hype.

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Presented by: Mark Phillips, Project Management Evangelist and Technology Thought Leader, is the principal evangelist and product manager for Vertabase, an easy-to use project management solution launched in 1999. In addition, Phillips is a highly sought-after industry speaker on a variety of topics including project management, social media and technology.

Phillips writes about these topics and much more on his blog at www.vertabase.com/blog and he has written columns and articles for a variety of publications, including C|Net, ComputerWorld magazine and Fusion Authority. An editorial published in ComputerWorld, and recently resyndicated to Bloomberg BusinessWeek, focused on “Context trumps content,” and is available at http://www.businessweek.com/idg/2010-07-23/context-trumps-content.html

Before getting involved in project management and technology, Phillips was a Vice President at a prominent Wall Street firm where he was an equity analyst. His approach to project management is based on more than 15 years of real-world experience helping thousands of people at hundreds of companies get more done. He specializes in creating frameworks for information where it can serve both tactical and strategic needs.

He holds a masters degree in Applied Economics from the University of Michigan and a bachelors of Science (Economics) degree in Philosophy and Economics from the London School of Economics and Political Science. Phillips and his wife and children reside in Michigan. He can be reached mark@vertabase.com or @mpmobile on Twitter.