Event Details

Join Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange and learn about the nitty-gritty of digital measurement and what it takes to really succeed.  This session will cover:

• Core requirements to take advantage of tools like Google Analytics
• Campaign and landing page tracking
• Goal tracking and conversion funnels
• Segmentation and custom reporting
• Automated reporting via third-party tools
• Putting analytics reports to work in your nonprofit

The 40 minute session will be followed immediately by a 20 minute "questions and answers" session with Mr. Peterson so be sure to bring your questions.

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About the Presenter

Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified  is also the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, with the help of Mrs. Pols and Mr. Lovett, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

Event Materials