Every nonprofit organization faces the same core challenge: how to demonstrate their value and win support with limited staff, budget, and communications experience. Brandraising is a proprietary model developed by Big Duck to help nonprofits communicate more effectively in order to advance fundraising, programs and advocacy goals. It involves a blend of research, consulting, capacity-building, writing and design, coupled with variables that are unique to an organization (such as its culture, budget and staff). By keeping what works and refining what doesn’t, Brandraising enables nonprofits to raise more money, reach a wider program audience, and maintain closer contact with donors, legislators, the media, and their communities using limited resources.

Join us for a three-part webinar series diving into the Brandraising model led by Big Duck’s Principal + Founder Sarah Durham to learn how to apply lessons from Sarah’s book, Brandraising: How Nonprofits Raise Visibilityand Money Through Smart Communications (Jossey-Bass, 2010), to your nonprofit.

> Register Now for the Brandraising Webinar Series - includes a copy of Brandraising!

Series Sessions:

All sessions will take place at 11:00 am Pacific / 2:00 pm Eastern for 90 minutes. You will receive recordings of all sessions.

Brandraising: Getting started, and messaging -- September 21st

Is your organization considering a rebrand? How do you know if it’s the right time, where to begin, or how to proceed? How do you approach it strategically and cost-effectively? This webinar, led by Big Duck’s Principal + Founder Sarah Durham and Director of Copywriting Dan Gunderman will give you an overview of what’s involved in an effective nonprofit branding process. In particular, we’ll focus on messaging and how to use it to advance your fundraising, advocacy and programs objectives. Join us for the first of this three-part series and learn how to apply lessons from Sarah’s book, Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass, 2010), to your nonprofit.

Brandraising: Visual work through a strategic lens -- September 28th

Thinking about a new logo or designing a new website? Before you put pen to paper, have you thought about how it should reflect the tone and style of your organization? In the second of this three-part webinar series, Big Duck Principal + Founder Sarah Durham and Design Director Sonny Mui will discuss how to think strategically before you dive into a major redesign of your logo, website, or other key communications. You’ll get tips about how to make the process work so that you end up with something smart that sticks. This is part two in a series of webinars based on Sarah’s book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass,
2010).

Brandraising: Digging out of the trenches of daily communications -- October 5th

Are you so busy with your day-to-day tasks that you haven’t stopped to take the time to look at the bigger picture? It’s time to get out of the trenches- or, at least, make sure you’re digging effectively toward results. In the final part of the brandraising webinar series, Big Duck Principal + Founder Sarah Durham and VP of Client Relationships + Strategy Farra Trompeter, will explain how to create and implement a communications plan and strategy. Based on Sarah’s book Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communication (Jossey-Bass, 2010).

About the Presenters:

Read more about the Big Duck Team