Mandarin Chinese. Spanish. Hindi. Web Analytics. Well, Web Analytics might not be as challenging to learn as a second language but it requires understanding new terms and skills to interpret what all the charts and graphs mean.

Join NTEN and Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange for a 2-part webinar series on Web Analytics. Included in your registration for the Web Analytics Webinar Series is a bonus session -- Intro to Google Analytics!

> Register Now for Web Analytics Extravaganza

All sessions will take place online at 11:00 am Pacific / 2:00 pm Eastern.

Series Sessions Include:  

September 9: Web Analytics 101: The Basics

Join Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange and learn all about online measurement from the ground up.  This session will cover:

• What is web analytics and what do the terms used mean?
• Who are the web analytics providers nonprofits should be looking at?
• What are the requirements to be successful with web analytics?
• How to get started with dashboards and meaningful reporting?
• What tools add value to web analytics that should be considered?

The 40 minute session will be followed immediately by a 20 minute "questions and answers" session with Mr. Peterson so be sure to bring your questions.

 

October 5: Web Analytics 201: The Nuts and Bolts

Join Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange and learn about the nitty-gritty of digital measurement and what it takes to really succeed.  This session will cover:

• Core requirements to take advantage of tools like Google Analytics
• Campaign and landing page tracking
• Goal tracking and conversion funnels
• Segmentation and custom reporting
• Automated reporting via third-party tools
• Putting analytics reports to work in your nonprofit

The 40 minute session will be followed immediately by a 20 minute "questions and answers" session with Mr. Peterson so be sure to bring your questions.

 

September 24: BONUS!  Intro to Google Analytics

Join NTEN's Communications Manager Brett Meyer for a live demonstration on how to use Google Analytics to understand the performance of your website in terms of measuring progress toward your organizational goals – and how to set these website-related goals in the first place. You'll leave the session with tips and tricks you can use right away, and see first-hand how these principles were applied to NTEN to successfully increase site traffic and inform their site redesign.

Learning outcomes include:

• Understand how to apply Analytics data in context to answer specific questions and meet specific goals
• Use web analytics to understand the performance of your websites
• How to measure progress toward organizational goals
• How to turn your accumulated data into actual site improvements

About the Presenters:

Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified is also the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, with the help of Mrs. Pols and Mr. Lovett, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

Brett Meyer, NTEN's Communications and Web Manager, spent two years with the Peace Corps in the West African nation of Mali, where he served as an ICT volunteer at a community radio station, teaching computer maintenance and literacy. Rumors that he recorded and produced a rap about beans are, sadly, all too true.

Prior to the Peace Corps, Brett worked as a freelance writer, programmer, and graphic designer after a series of jobs with technology start-up companies. Since his original plan out of college had been for somebody to pay him to read Thomas Pynchon novels, he was fortunate to have been a techie at heart (who has only recently donated his Commodore Amiga to a computing museum). He graduated in 1996 with degrees in Literature, History, and Creative writing after splitting his studies at Swarthmore College and Pacific University.

Brett has lived on 3 continents and traveled in more than 20 countries. He spends much of his free time playing soccer, but also escapes into the wilderness on frequent backpacking trips, where he and his wife Melissa continue to work on their photography portfolio.