Web Analytics 101: The Basics

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Cost: $30 for Members / $60 for Non-Members
09/09/2010 11:00 am
09/09/2010 12:00 pm
US/Pacific





Event Details

Join Eric T. Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder of The Analysis Exchange and learn all about online measurement from the ground up.  This session will cover:

  • What is web analytics and what do the terms used mean?
  • Who are the web analytics providers nonprofits should be looking at?
  • What are the requirements to be successful with web analytics?
  • How to get started with dashboards and meaningful reporting?
  • What tools add value to web analytics that should be considered?


The 40 minute session will be followed immediately by a 20 minute "questions and answers" session with Mr. Peterson so be sure to bring your questions.

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About the Presenter

Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified  is also the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, with the help of Mrs. Pols and Mr. Lovett, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.