Turning Your Nonprofit into a Self-Made Media Mogul
Event Details
Everyone is a publisher. Everyone is a broadcaster. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media.
But knowing how to send bulk email, post to a blog, or set up a Facebook page is only the beginning. What about all the content that goes inside your content management system?
To become a media mogul, your nonprofit needs to look at marketing and communications in entirely new ways, where everyone on staff is a messenger (not just the communications director), everyone knows how to use the tools (not just the techies), and everyone works together to create a community of supporters around your good cause.
Kivi Leroux Miller, author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause,” will show you how to turn your nonprofit’s small communications department into a media mogul during this three-part series.
Learning Objectives
- How to turn your entire staff into your communications team
- Make the equation “content + conversation = community” work for you, without working you over
- How to get all of your online and offline marketing to work together
> Register Now - includes a copy of The Nonprofit Marketing Guide!
Your Webinar Series Registration includes 3 webinars and a copy of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause!
Series Sessions
All sessions will take place at 11:00 am Pacific / 2:00 pm Eastern for 60 minutes. You will receive recordings of all sessions.
- August 10: Work for a Nonprofit? Then You Are a Nonprofit Marketer!
If you work at a nonprofit and you talk about your work with your friends and family, you are marketing that nonprofit. We’ll help accidental, reluctant, and marketing-phobic nonprofit staff understand their power and influence as informal marketers. We’ll also help staff tasked with marketing and communications understand how to better help their co-workers be happy and productive members of the marketing team.
- August 17: Taming Your Communications Calendar
Media moguls produce lots of content in lots of places and talk about it back and forth with their supporters. It’s a lot to create and to manage, and you can sometime feel like you are being buried alive in email replies, Google Alerts, and tweets. Get a grip on it with Kivi’s “Cakes to Cupcakes” approach where you save time by reusing the content you create in multiple places and incorporating the conversations you have with your fans into new content.
- August 24: Integrating Your Online and Offline Marketing into One Plan That Works
When you integrate your online and offline communications -- and take the multi-channel marketing approach -- you get better results from your supporters. We’ll look at ways to use email to increase direct mail giving, and to use direct mail to increase online giving. We'll also look at how social media can be used to reinforce messaging through other online and offline channels. We'll also identify ways to make your communications more consistent in print and online, while also selecting the best types of messages for each channel.
Presented by: Kivi Leroux Miller is president of Nonprofit
Marketing Guide.com and EcoScribe
Communications, and the author of “The Nonprofit Marketing Guide:
High-Impact, Low-Cost Ways to Build Support for Your Good Cause”
(available May 2010, Jossey-Bass).
Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes a leading blog on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country and through Duke University’s certificate program in nonprofit management. More than 2,000 nonprofits in 50 states, across Canada, and in more than two dozen countries have participated in Kivi’s webinars.
Kivi enjoys writing, hiking, volunteering, vegetarian cooking, and teaching her kids how to bake. After many years in the San Francisco Bay Area and Washington, D.C., she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog and countless backyard wildlife.
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