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Web Analytics at NTEN is often described as going down the rabbit hole -- you go looking for one thing and you get lost in your analytics program intriguied by numbers and what they might really mean to how people are using your website. These numbers can be really useful if you know what you're looking to analyze.  If not, they can become a huge time waster, not leading you towards more insightful web practices. The good news is there are a wealth of resources to help you!

Come into the light and learn more about Web Analytics with our July Ask the Expert, Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified.

> Get the Recording - FREE for NTEN Members!

While you're thinking about Web Analytics, you should get started by checking out the free ebooks Web Analytics Demystified and The Big Book of Key Performance Indicators. 

Eric T. Peterson, Senior Partner and Founder of Web Analytics Demystified is also the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, with the help of Mrs. Pols and Mr. Lovett, Mr. Peterson has founded The Analysis Exchange, a completely new way for motivated individuals to gain experience with the actual analysis practice.

How's It Work?
This will be an online chat event where you will listen on the phoneand simultaneously sign into a live chat. This event is only availableto NTEN members, so if you aren't - becomeamembertoday!  

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