Event Details

Learn how to transform from a mild-mannered online organizer into a true data-driven mastermind! Smart nonprofits use data to continually evolve their email communications. When you use data to drive your strategic decisions, you'll make better decisions, avoid mistakes, and achieve a higher return on investment. But how do you transform your organizational culture to become data driven? And what kind of data are we talking about anyways? How do you sift through the massive volumes of online data to discover what is truly relevant? Superhero costume is not required.

Takeaways:

1. 5 methods to create a data-driven culture
2. Top 10 data points you probably aren't tracking that you should be
3. How to design meaningful tests

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This session was originally presented at the 2010 Nonprofit Technology Conference in Atlanta, GA on April 9.

Presented by: Sarah Dijulio, Executive Vice President, M+R Strategic Services

Sarah DiJulio, Executive Vice President, launched and directs M+R's online fundraising and advocacy program. Sarah has provided strategic consulting and training on online advocacy and fundraising to major nonprofits, served as a spokeswoman about Internet campaigns for major media outlets, and led innovative and successful nonprofit online marketing campaigns. Sarah developed the eNonprofit Benchmarks Study, an annual report that provides industry-wide metrics for online fundraising and advocacy. Sarah's team at M+R helps to manage over 10 million online constituents for our clients, sending roughly 30 million email messages per month. 

Event Materials