Google Grants Advanced Webinar Series: Maximizing Your Google Grant To Meet Your Organization's Goals
- Do you know what CTR stands for?
- Do you know what impressions are?
- Do you feel comfortable making changes to your ads and keywords?
- Do you know what conversions are?
- Do you know what optimization is?
Then, the Google Grants Advanced Series is for you!* This series is targeted to current Google Grants organizations who are more engaged in their accounts and better educated about the Google Grants program and AdWords in general. In this series, we will discuss evaluating performance within your account and with Google Analytics, more advanced optimization techniques, the importance of goals and active account management, and more. Resources and additional tools available for Google Grantees will also be discussed in more detail. Join us for this advanced series as your organization learns to maximize your Google Grant to reach your organization's goals!
Series Sessions Include:
- Setting Goals and Setting Yourself Up for Success (02/25/2010)
- Evaluating Performance and Monitoring Your Google Grants Account (03/04/2010)
- Optimizing Your Google Grants Ads and Keywords (03/11/2010)
- Optimizing your Google Grants Campaign and Maximizing Your Online Initiatives with Google Nonprofit Offerings (03/18/2010)
> Register Now for Google Grants Advanced Series!
Presented by: The Google Grants Team
This series is geared toward organizations already participating in the Google Grants program. If your organization is not currently involved and has not yet applied, please visit the Google Grants website for details on the program, including eligibility and application information.
*If not, we recommend joining the Google Grants Beginner Series: Learning to Use and Maximize Your Google Grant.
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We use ReadyTalk for our webinars, and you can, too: ReadyTalk offers special discounts to NTEN members. Learn more.

