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CiviCRM is a free and open source CRM application that can be downloaded and used for free. Salesforce provides licenses for nonprofit organizations for free. What does this mean? Does this mean that they can take donations, run events, manage members, and track constituents for free?

What do you need to take advantage of these systems? What does free mean? What does open mean in the context of these applications, and why is that important?

Takeaways:

• Software takes care and feeding
• Practical steps you can take to assess real options and costs in the various available CRM solutions
• Educating people on the significance CRM implementation and how much planning and maintenance is actual.

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Presented by: Michelle Murrain, Systems Integration Lead at OpenIssue, LLC and Thomas Groden, Principal Consultant, OpenIssue, LLC

Michelle Murrain, Ph.D. has worked with nonprofit and educational organizations since 1994, on technology issues, particularly internet technologies, and is a nationally recognized leader in the nonprofit technology field, particularly in the use of open source software in nonprofit organizations.  Michelle is currently Systems Integration Lead at OpenIssue, LLC, a San Francisco-based consulting firm that specializes in CRM and CMS solutions for nonprofit organizations and social enterprises, where she specializes in implementation of the open source projects CiviCRM and Drupal. She is also on the boards of Aspiration and NTEN. She blogs on nonprofit technology at Zen and the Art of Nonprofit Technology.

Thomas Groden has been involved in technology consulting since 1991 in both for profit and nonprofit sectors. His work includes management consulting in the semiconductor and pharmaceuticals industries along with database and software systems design. He has been an active volunteer with Taproot Foundation, CompuMentor and many other San Francisco Bay Area nonprofit organizations.

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