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Online donors can be summed up with a phrase that would make an excellent soap opera title: The young and the generous. They tend to be under 40 and their gifts are around $100. Obviously, we want more donors like them. They account for most of our acquisition, and they are a leading source of new revenue for most nonprofits.

The trick is getting them to stay once they give. In a study released in 2009, Target Analytics found they have lower retention rates than offline donors. And when they do give again, which roughly a quarter do, according to the study, it may not be online but often offline.

At Network for Good, where we process donations for over 10,000 nonprofit websites and serve as the engine for many social networks (like Causes on Facebook), we see similar renewal rates - but important differences depending on where donors give online.

Join us for this session to learn some staggering new data about repeat donors, recurring givers, what your nonprofit can do to begin to build lasting relationships and which two ideas your team should focus to see real fundraising results.

>  Get the Recording! Free for 10NTC registrants!

Presented by:

• Katya Andressen, Network for Good

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