Event Details

You’ve heard about using widgets for fundraising on Facebook, MySpace and Twitter.  What are they? How do they work?  And at what cost? During this session, PayPal will share what they’ve learned over the last 2 years of offering fundraising widgets. We’ll discuss myths and findings – and you may be surprised by what we’ve learned. You’ll also hear examples of organizations – both small and large – that have successfully fundraised with widgets and how they fueled donations.  Please join us at this session as we discuss and learn how to navigate Web 2.0 fundraising through the use of widgets.

Learning Objectives:

1.  What are giving widgets and how and when to integrate them into your social media strategy

2. Leverage our findings and learn more about our soon to be released Facebook widget

3. Hear directly from a nonprofit on how they used a giving widget – what worked, what didn’t and recommendations

> FREE! Get the Recording!

Presented by: Judy Chang, Principal Product Manager, PayPal and a Nonprofit Organization – To Be Announced 

Judy Chang is the Principal Product Manager for nonprofit groups at PayPal, a San Jose, Calif. company that provides online payment services, where she helps nonprofit groups with online fund-raising tools and programs. Previously, Ms. Chang held product management positions at Portal Software (now Oracle) and Lotus Development. Judy received an MBA from University of Chicago and BS Finance from University of Illinois.

About Product Spotlight Webinars
Product Spotlight Webinars are presented by sponsors. In these sessions, you'll have the opportunity to learn about products and services, as well as some of the latest trends in the sector. Content in these sessions has been developed solely by the sponsor. 

Event Materials