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As technologists we often get wrapped up in -- well -- the technical details! But when creating websites with social change in mind, this can be a distraction. By taking a step back and looking at the big-picture goals, then mapping out a broad strategy for getting there, we can help our organizations stay focused and get the most out of our website investments.

We'll look at how several nonprofits have kept the bigger picture in mind, and as a result, successfully transformed their websites. The Hunger Project and other examples we'll explore are excellent case studies in why nonprofits should think twice before cutting their website budgets now, even in a down economy. A well-planned and well-executed site can be your ticket to growth and online fundraising success.

You should expect to:

• Learn how to look at your website more objectively.
• Feel less overwhelmed by the prospect of updating your website.
• Be inspired with a variety of ideas for improving your website.

Don't have budget for a full redesign? Don't despair, there are a lot of inexpensive (or even free) tweaks you may be able to make to improve your site in the meantime. We'll take a quick look at some of these too.

Bonus: the first three registrants who submit their organization's URL will get the expert's critique and suggestions for easy improvements that can make a big impact.

> Purchase the Recording!

Presented by: Margaux O'Malley, Co-Founder, Grand Junction Design and Sean Larkin, Project Manager, Think!Shout

Margaux O'Malley is one of the co-founders of Grand Junction Design, a woman-owned web development shop working exclusively with progressive nonprofits. Her goal, and that of Grand Junction Design, is to create positive social change by empowering the nonprofits with whom she works. To this end, she has guided many organizations as they improve their effectiveness online, including The Hunger Project, Grantmakers Concerned with Immigrants and Refugees, OneWorld U.S., Coastal and Estuarine Research Federation, and The Barker Foundation.

Margaux graduated from Carleton College in 1997 with a BA in Latin American Studies and Spanish. Her personal focus is on environmental sustainability. She enjoys spending as much time as possible outdoors. In her family and in GJD, she makes every effort to consider the environmental impact of each action and decision, and to teach her children to do the same.

Sean Larkin founded Think!Shout in the summer of 2009,  providing technology planning and social media services to start-ups, small businesses and non-profits. Think!Shout is a strong open source proponent and leverages the Drupal CMS platform for software development.

Sean brings over ten years of diverse leadership and technical consulting experience to the team. He has been working with the best and brightest software engineers and designers in the Drupal community for the past four years. He has led national community organizing initiatives and international relief projects, served as a fundraising strategist for environmental groups worldwide, and run two open source software consultancies specializing in Drupal development. He holds a master of public administration (MPA) degree from Syracuse University's Maxwell School and is an avid whitewater enthusiast, certified kayaking instructor, raft guide and whitewater videographer.

Both professionally and personally, Sean has been a long-time advocate and supporter of river conservation organizations such as River Network and Waterkeeper Alliance.

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