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There is a lot of talk about the growth of online fundraising, but wouldn't it be nice to see some real data, trends, and information? We thought so too. This session will review research done around online/offline donors, trends around gift sizes and patterns, the growth of larger online gifts, benchmarks for your online giving programs, and more. You will gain valuable insights about online giving from across many nonprofit organizations.

Join us to review Blackbaud's analysis of online giving. In 2008, they found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. The average online gift for the month of December increased to $248.82 for Blackbaud customers in the entire analysis. These positive results should not be overlooked by your nonprofit! Come learn these stats and learn more about the state of online fundraising as we approach the major giving season.

> FREE for NTEN Members - Get the Recording!

Presented by: Steve MacLaughlin, Director of Internet Solutions at Blackbaud and responsible for leading how the company provides online solutions for its clients.

Steve has spent more than 12 years building successful online initiatives with a broad range of Fortune 500 firms, government and educational institutions, and nonprofit organizations across the world.

He is a frequent speaker at conferences and events including the Association of Fundraising Professionals (AFP), Association for Healthcare Philanthropy (AHP), Council for Advancement and Support of Education (CASE), Direct Marketing Fundraisers Association (DMFA), National Association of Independent School (NAIS), Nonprofit Technology Network (NTEN), and other nonprofit organizations.

Steve serves on the Nonprofit Technology Network (NTEN) Board of Directors and supports its focus on both the growth and professionalism of the nonprofit technology field as well as building knowledge and information sharing capacity throughout the sector.

He is a frequent blogger, a chapter author in the book People to People Fundraising: Social Networking and Web 2.0 for Charities, and is working on a new book as well.

Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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