Event Details

Remember those "Choose Your Own Adventure" books, where you determined the plot arc by deciding which page to turn to? Well, we're bringing our WeAreMedia curriculum to you in a brand new "Choose Your Own Expert" format. The best part: any path you choose will be a good one. We've gathered some of the top nonprofit social media experts to help your organization devise a solid strategy as well as learn the secrets of using a variety of social media tools.

You can purchase the recording of this great event here.

The Format

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. Because we know you'd be disappointed in us if we didn't include them, we'll have a live question and answer and a back channel discussion.

After a ten minute break, participants will have the option of joining one of four break out sessions: Listening/Engaging; Storytelling; Generating Buzz; Online Networking. Each of the 60 minute sessions will include a drill down in the topic area, presented by an expert in field (see below). The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.

After a ten-minute break, participants will reconvene as a group to grill the presenters in each of the areas.

The Flow

Opening Plenary with Beth Kanter: 45 minutes
Q&A & Backchannel: 15 minutes
Break: 10 minutes
Breakout Sessions (choose one): 60 minutes
Break: 10 minutes
Final Q&A: 40 minutes

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The Learning Objectives

• Identify objectives, audience, and strategy execution to effectively integrate social media into your organization's overall web communications plan so it supports your organization's mission
• Explore the organizational change management issues that social media raises and how to talk about them
• Experience a variety of social web tools that are essential in listening/engaging, storytelling, generating buzz, and online networking
• Have access to experts and peers to answer your specific questions via live question and answer and backchannel chat

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The Breakout Tracks

Listening/Engaging

Presenter: Beth Kanter

Chat Leader: Wendy Harman

Goal: To understand how to use listening strategically and the tools and techniques required. This will cover monitoring and tracking tools.

Storytelling

Presenters: Michael Hoffman and Britt Bravo

Chat Leader: Amy Sample Ward and David Neff

Goal: To understand how to use blogging and video blogging tools to strategically tell your organization’s story or get others to share the story.

Generating Buzz

Presenter: Holly Ross

Chat Leader: Danielle Brigida

Goal: To understand how to use tools like Twitter and Digg to quickly and virally spread your organization’s messages.

Online Networking

Presenter: Brian Reich

Chat Leader: Rachel Weidinger

Goal: To understand how to use social network strategically for communications and fundraising.

Event Materials