Event Details

In this session, you'll learn about the insider secrets from different nonprofits about what they’ve learned in executing some of the most successful social media campaigns. They’ll also share with you their deepest confessions about what has NOT worked and why. You’ve heard why you should use social media and you’ve seen what people have done. Now find out what it really takes and learn from their experiences.

Takeaways:
1. How much time and resources a social media campaign *really* takes
2. How to *really* get buy in from the top
3. What makes people *really* participate

> Purchase the Recording!

Presented by: Carie Lewis, Humane Society of the United States. As Internet Marketing Manager at The Humane Society of the United States, Carie leads online advertising and social media campaigns for the nation’s largest and most powerful animal welfare organization. She plans, implements, and evaluates the organization’s advocacy and donation campaigns, and also helps departments market their campaigns within the organization. She has a strong passion for using web 2.0 tools, particularly social networks, for the purpose of community building. Carie is a member of the Nonprofit Technology Network (NTEN) and Techsoup, and has been interviewed for articles on The Chronicle of Philanthropy, Fundraising Success Magazine, and The Nonprofit Times. She holds a Bachelor’s degree in Management Information Systems from Salisbury University.

Event Materials