Event Details

Fundraising on mobile phones is an increasingly effective channel for engaging more donors and increasing contributions. With over 230 Million mobile subscribers supporting text messaging, mobile should be a part of every organization. Mobile Giving is a powerful channel that connects directly with constituents, allowing an unprecedented method of donor communication and contribution.  This session will cover how to incorporate mobile into your organization, the steps involved in starting a campaign, and how to properly promote a mobile giving campaign for maximum effectiveness.

Takeaways:

1. An overview of mobile fundraising, and the process to start a mobile giving campaign
2. How to promote a mobile fundraisiing campaign and best practices
3. Case Studies practices from Mobile Giving

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Presented by: Tony Aiello, Senior VP Business Development, mGive. A founding member of the MAI team, Mr. Aiello is responsible for all sales, marketing, public relations and contractual negotiations for the company. Prior to joining MAI he was Vice President of Affiliate Sales and Marketing for Jones Media Networks (JMN). His 15 years as a senior level media executive brings insight from major cable TV networks, national network radio and global e-commerce. Recognized many times for his accomplishments in the media space he was awarded the Programmer of the Year Award by the National Cable Television Cooperative (NCTC), the Mark Award from CTAM for marketing excellence and the Beacon Award from Cable Television Public Affairs Association for Best Education Series, Teachers and Technology Scholarship Campaign. Additionally, he was granted the prestigious President’s Award for his work as a Board Member of Cable in the Classroom. 

Event Materials